Responsibilities

• Build, present, and document tailored digital strategies aligned with client business goals.
• Lead website and digital platform strategy sessions to translate objectives into actionable, measurable initiatives.
• Serve as the primary strategic point of contact for web-related initiatives.
• Define and lead the strategic vision for website growth, including sitemap architecture, content flow, UX/UI priorities, and conversion optimization.
• Review and approve site designs, wireframes, and functionality prior to final Director/Lead approval and development.
• Oversee SEO implementation, including keyword optimization, metadata, technical enhancements, and performance monitoring.
• Perform comprehensive audits, keyword research, and competitor analysis to develop and refine SEO strategies.
• Ensure on-page SEO best practices, accessibility standards (WCAG), and technical optimizations are implemented and maintained.
• Manage requests for new pages, site updates, and ongoing improvements while monitoring rankings and search visibility.
• Contribute to Google Ads campaign development, including audience targeting, landing page strategy, keyword planning, and alignment with overall goals.