Website and Growth Strategy Manager at Sprout General Referrals | USA | $108K/yr – $135K/yr

Website and Growth Strategy Manager

USA (Remote)

$108K/yr – $135K/yrMid Level6+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the bridge between marketing, growth product, and the website to product handoff, turning multi-channel signals into unified customer journeys and PLG-ready activation.

Cross-functional ownership: align marketing, growth product, and lifecycle signals to optimize funnel from awareness to PQLs.
Web-to-product and data core: own the handoff, segmentation, routing, and personalization across web and in-app onboarding.

Job Description

Cross-Functional Leadership: Act as the primary conduit between Marketing and Growth Product, aligning strategies, priorities, and execution across teams.
Web-to-Product Strategy Ownership: Define and drive the strategy for critical handoff moments from website to product, including segmentation, routing, and conversion optimization ensuring a cohesive visual and user experience (UX) framework across public-facing web properties and the in-app onboarding environment.
Data & Platform Strategy: Lead the vision for integrating marketing intent data with product usage data, enabling a unified view of the customer and powering personalization.
Self-Service & Segmentation Strategy: Architect scalable web pathways for different buyer segments, balancing self-service growth with enterprise routing.
Lifecycle Strategy Partnership: Define segmentation and behavioral frameworks that power lifecycle marketing and in-product experiences.
Full-Funnel Impact Ownership: Establish and drive reporting frameworks that connect upstream acquisition to downstream activation, PQLs, and revenue impact.

6+ years of experience in Digital Marketing, Product Marketing, or Growth within B2B SaaS.
Proven experience owning strategy in a Product-Led Growth (PLG) or self-service growth environment.
Strong technical fluency across marketing, product, and data platforms (e.g., AEP, Adobe CJA/Target, Salesforce, MixPanel, Pendo, Redshift)
Demonstrated ability to influence and align cross-functional stakeholders at multiple levels.
Track record of driving measurable impact across complex, multi-stage funnels.

Deep expertise in architecting and optimizing "Plan Picker" logic, dynamic B2B pricing pages, stepped sign-up flows, and self-service routing models.
Familiarity with defining data requirements, field mapping, or data schemas to pass web intent/marketing data into corporate data warehouses.
Proven track record of leveraging account-based intent data (e.g., 6sense, ZoomInfo) to build real-time website personalization and automated, behavioral-led journeys.
Experience collaborating closely with UI/UX designers and product squads to maintain a unified design language and frictionless user experience across web properties and in-app environments.

Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line .