Coordinate content and digital marketing for the law school, focusing on WordPress, email, and analytics to drive engagement and reach.

• Own content creation and management for the law school site across programs, news, events, and people.
• Strongest hard requirement: 3+ years in content management or digital marketing, with WordPress proficiency.
• Standout: Evidence of measurable digital impact through SEO, accessibility, and analytics-driven improvements.

Responsibilities

• Create, edit, post, and maintain engaging, accurate, and on-brand content for the law school's website, ensuring alignment with institutional goals and SEO and ADA best practices.
• Collaborate with internal stakeholders to collect or develop content that highlights academic programs, news, events, people and achievements.
• Successfully navigate our WordPress platform, provide assistance to team members across campus and serve as the go-to for content-related questions and updates.
• Manage the distribution of our email campaigns for diverse audiences, including prospective students, current students, alumni, donors, and other stakeholders.
• Assist with managing the email platform including distribution and schedules to maximize engagement and conversions.
• Stay current on industry trends, digital marketing best practices, and emerging technologies to keep content innovative and competitive.
• Monitor and analyze digital performance metrics across website, email and social media platforms using tools such as Google Analytics and email marketing platforms such as Mailchimp, Constant Contact, Outlook and social media platforms including LinkedIn, Facebook, Instagram, TikTok and management platforms like Sprout Social.
• Generate reports to evaluate content effectiveness, user engagement, and campaign performance, providing actionable insights to optimize strategies.
• Identify trends and recommend improvements to enhance digital reach and impact.
• Performs additional tasks as assigned to support marketing efforts.

Requirements

• Bachelor's degree in marketing, communications, journalism, or a related field.
• 3+ years of experience in content management, digital marketing, or a related role, preferably in higher education or a professional services environment.
• Proven experience in website content development, including proficiency with content management systems (e.g., WordPress, Drupal).
• Hands-on experience with email marketing platforms and campaigns (e.g., Mailchimp, Constant Contact, HubSpot).
• Proficiency in digital analytics tools (e.g., Google Analytics, email and social media platform analytics) and the ability to interpret data to drive content decisions.
• Familiarity with SEO, accessibility standards (e.g., WCAG), and digital marketing best practices.
• Excellent organizational and project management skills, with the ability to manage multiple priorities and deadlines.
• Strong interpersonal and collaboration skills to work effectively with cross-functional teams.

Preferred

• Familiarity with CRM systems (e.g., Salesforce, Jenzabar) for audience segmentation and campaign tracking.
• Knowledge of FERPA, charitable solicitation laws, and data privacy standards.
• Knowledge of legal education or the higher education sector is a plus.

Benefits

• Health insurance
• Dental insurance
• Life/AD&D insurance (MHSL pays for)
• Optional Life Insurance
• Disability Benefits (MHSL pays for)
• Generous Holidays and Winter Break
• 403(b) Retirement plan (Generous MHSL match)
• Employee Assistance Program (EAP)
• Competitive compensation package