Responsibilities

• Create a comprehensive, step-by-step project plan that outlines achieving the following end deliverables:
• Rebranding the SafeAbroad website.
• Developing SafeAbroad’s new brand identity, marketing, and designs.
• Publish SafeAbroad assets and templates aligned with the organization’s new branding.
• Complete the update of SafeAbroad’s brand and visual identity, including but not limited to the company’s logo, color palettes and typography.
• The contractor will make distinct creative mock-ups for leadership to review and choose from, prior to the contractor developing the final brand identity and guidelines.
• Complete an end-to-end refresh of SafeAbroad’s website using WordPress, implementing the company’s new brand identity and ensuring a seamless and intuitive UX.
• Ensure the migration of existing SEO and setup of 301 redirects; maintain website security measures.
• Conduct a UI/UX audit of the current site to identify friction points before implementing the refresh.
• Ensure all existing lead-capture forms, “Contact Us” pages, and external links are tested and functional within the new design.

Requirements

• Proven track record with website creation, design, and previous graphic design experience.
• Intermediate to advanced experience using WordPress, preferably with the Elementor add-on. Must be able to manage themes, plugins, and custom post types. Ability to troubleshoot styling and formatting issues.
• Strong understanding of Technical SEO, including URL redirects, metadata management, and image optimization to ensure no loss of search ranking during the site refresh.
• Experience implementing a “user-first” mentality, ensuring intuitive user experiences.
• Excellent communication and presentation skills, previous experience in a remote environment a plus.
• Demonstrated knowledge of Web Content Accessibility Guidelines (WCAG). Ability to ensure the updated brand colors and website typography meet standard contrast and readability requirements.
• Proven ability to self-manage complex projects with multiple moving parts. Must demonstrate a structured approach to project timelines, feedback loops, and asset handoff.
• Portfolio should demonstrate experience with brand refreshes or migrations, showing the ability to modernize an existing identity while maintaining brand equity.