Website and Brand Copywriter

USA (Remote)

$30/hr – $40/hrMid Level3+ years expContract

Posted 2 months ago

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Job Summary

Own website copy updates to drive a clearer brand voice and higher conversions, coordinating with design and development to implement changes with SEO in mind.

  • Responsibilities: Refresh brand-aligned copy, improve structure and flow, and maintain consistent voice across pages.
  • Collaboration: Work with web developers and internal stakeholders to align messaging with business goals and audience needs.
  • Optimization: Elevate UX copy for engagement and conversion while preserving authenticity and readability.

Job Description

Responsibilities

  • Update and refine existing website copy to align with refreshed brand messaging and positioning
  • Collaborate closely with the web developer to implement content updates efficiently and accurately
  • Strengthen website messaging to improve user engagement, clarity, and conversion across key pages
  • Maintain a consistent voice and tone throughout the website experience
  • Uplevel existing content by improving structure, readability, and flow while preserving brand authenticity
  • Partner with internal stakeholders to understand business goals, audience needs, and messaging priorities
  • Support ongoing website content needs, including landing pages, UX copy, and promotional messaging as needed
  • Ensure copy supports SEO best practices without sacrificing readability or user experience

Requirements

  • 3+ years of experience in website copywriting, content strategy, or conversion-focused digital writing
  • Strong understanding of brand voice, messaging frameworks, and user-centered web copy
  • Experience collaborating with designers, developers, or cross-functional digital teams
  • Ability to efficiently revise and optimize existing content while maintaining consistency across pages
  • Excellent editorial judgment, attention to detail, and organizational skills
  • SEO knowledge and experience optimizing website copy for search visibility
  • Comfortable working independently and incorporating feedback from multiple stakeholders
  • Strong communication skills and ability to quickly understand nuanced brand positioning

Nice to have

  • Experience writing for healthcare, wellness, mental health, or service-oriented brands
  • Familiarity with UX writing and website content best practices
  • Experience working within CMS platforms like Wordpress and Squarespace
  • Ability to balance empathetic, approachable messaging with conversion goals
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Compose.ly

4.2 Glassdoor

Compose.ly is a content-first SEO agency on a mission to create high-quality content that increases traffic and drives business results. Since our founding in 2016, we have powered content production and SEO strategies for hundreds of companies, including MyFitnessPal, GetYourGuide, WebMD, and TheRealReal.We attract and hire only the top 1% of writer applicants to our community and connect them to the right clients, thanks to our one-of-a-kind recruitment process. Once accepted, our writers receive ongoing training to ensure the content they create is unique, on-brand, and SEO-friendly.Our team has developed a proven process that quickly identifies areas for content improvement and builds personalized writer teams to reach our clients' KPIs. Whether it's increasing traffic, rankings, or leads, our expertise makes us the perfect partner for creating quality content that drives direct business growth.

Founded in 2016
Seattle, Washington, USA
177 employees (146 in marketing)
77% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
77.3K
Monthly Google Ads Budget
$251.6K
Traffic Source Mix
Search
34.9%
Direct
56.1%
Referral
6.5%
Social
1.4%
Paid
0.8%

Headcount Trend

Current headcount: ~178

Marketing Team

Marketing Team Size
132 (75% of company)
Median Career Experience
7 years
Median Tenure
1.7 years
Marketing Roles Posted (Last 30 Days)
8