Web Product Marketing Manager, Owned & Operated Channels at Amazon.com | Culver City, CA | $120K/yr – $180K/yr

Web Product Marketing Manager, Owned & Operated Channels

Culver City, CA (Unknown)

$120K/yr – $180K/yrSenior LevelFull time

Posted 5 months ago

The other 99% submit and hope. You're about to do something different.

Drive end-to-end growth and conversion optimization for landing pages and funnels within a marketing program.

Own end-to-end funnel optimization, A/B testing and landing-page development
Must-have: 4+ years in marketing with data-driven optimization and cross-channel campaigns
Standout: Collaboration with product/UX and strong analytical impact across channels

Develop, launch and optimize web funnels and landing pages to drive conversion
Partner with subject matter experts to drive growth through end-to-end campaign optimization, A/B testing and localization
Generate break-through analytical insights that drive significant conversion improvement, CPA efficiencies and traffic growth
Design and implement test plans (A/B and multivariate) to understand drivers of response and conversion
Work closely with product and UX teams to design and develop landing pages
Identify opportunities for technical and platform improvement, quantify impact and drive tool/platform improvements with product and technical teams
Partner with SEO, SEM leads to drive growth and develop best in class plans
Oversee content and design strategy and execution to ensure SEO, funnel, UX and conversion best practices
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies

4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels
3+ years of digital marketing experience with deep understanding of web standards and a solid understanding of the relationship between content, visual design, and user experience
Experience using various web technologies/front end coding, such as HTML, CSS, JavaScript, and WordPress
Experience working with web technology, application development, and content management systems

Experience managing external partners to develop marketing programs
Experience presenting ideas to various levels of an organization to gain support for initiatives
Technical MarTech tooling like Adobe Experience Manager or Gradial knowledge
Technical attribution and performance tooling like Tableau or Amplitude knowledge

Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.