Responsibilities

• Own and continuously optimize high-impact surfaces on fivetran.com (ex: Homepage, Navigation, Interactive Demo, key conversion flows) to drive measurable improvements in conversion rates.
• Own and optimize the Website Chat as a high-impact growth channel.
• Execute a structured experimentation program: identifying opportunities to optimize through data, writing briefs to design the test, and analyzing performance.
• Translate web data and user behavior into clear insights and actionable recommendations that improve funnel performance and UX. Partner closely with Web Design to translate website plans into designed experiences.
• Work directly in Webflow to ship updates quickly, including page edits, UX improvements, and copy changes. Work with our web developer to build more complex experiences.
• Write clear and actionable business requirement documents (BRDs) for web initiatives to align stakeholders on goals, milestones, and success metrics.
• Partner closely with Product Marketing, Demand Gen, Brand, and Product to execute GTM priorities on the website.

Requirements

• Experience optimizing web experiences that drive measurable business outcomes (trial signups and demo requests that ultimately increase ARR).
• Strong experience with conversion rate optimization (CRO) and experimentation, including designing and analyzing A/B tests.
• Hands-on experience working in CMS platforms like Webflow (or similar), with a willingness to jump in and make changes directly without extensive development support.
• Strong understanding of user experience principles, with the ability to identify friction and take action to improve it.
• Excellent cross-functional collaboration skills, influencing and collaborating with teams across Marketing, Product, Analytics, and Brand.
• Proficiency in Google Analytics with experience translating data into actionable insights.
• Bias for action and strong organization skills: you move fast and prioritize sharply. You have an inbox-zero personality.
• Curiosity and growth-orientation: you actively seek feedback, test new ideas, and continuously look for ways to improve.

Preferred

• Work experience in PLG-driven growth environments
• Experience working directly with web development
• Experience managing localization vendors and workflows
• Experience with user testing tools and user research

Benefits

• 100% employer-paid medical insurance *
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• RSU stock grants*
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.