Responsibilities

• Own a digital marketing portfolio of fundraising programs and advise on mobile-friendly web marketing strategies, front-end development, and content updates for conversion optimization.
• Advise on mobile-friendly email marketing strategies, including building and testing campaigns and optimizing code based on best practices.
• Advise on strategies and content layout optimizations for marketing landing pages as needed.

Requirements

• High School or equivalent. 3 years of relevant work experience required.
• Strong knowledge of email marketing strategies, testing, and reporting; personalization and segmentation.
• Strong knowledge of website development and production, including front-end web development and web content management systems.
• Excellent coding skills with HTML, CSS, Photoshop, Dreamweaver, Microsoft Office, web CMS, email platforms, and responsive design techniques.
• Strong analytical skills, including knowledge of web and email metrics and reporting tools.
• Excellent project management and organizational skills, with attention to detail and ability to manage multiple projects and deadlines.
• Strong written and verbal communication; CRM knowledge, Blackbaud Luminate Online and Acquia/Drupal preferred.

Preferred

• Solid knowledge of CRM software, Blackbaud Luminate Online and Acquia/Drupal are preferred.