Web Experience and Optimization Manager

USA (On-site)

$120K/yr – $135K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end web strategy, CRO, and performance analytics to optimize Attentive\'s web experience.

  • Own end-to-end web strategy, backlog, and delivery spanning Webflow builds and partner management.
  • Must-have: 6-8+ years in web/CRO with hands-on Webflow and CMS component builds.
  • Standout: Structured experimentation program and personalization via Webflow Optimize.

Job Description

Responsibilities
  • Web strategy and roadmap
  • Define and own the web roadmap aligned to business goals, campaigns, and product priorities
  • Translate marketing objectives into a prioritized backlog and clear execution plan
  • Identify opportunities to improve conversion, engagement, and user experience
  • Web production and process
  • Own end to end delivery of web builds from intake through launch and performance monitoring
  • Build and manage pages in Webflow using a component based system
  • Establish and improve scalable processes across design, content, and marketing
  • Reduce friction in QA, reviews, and handoffs to increase speed
  • Manage external web development partners to ensure quality and velocity
Requirements
  • 6-8+ years of experience in web, CRO, or digital experience optimization
  • Strong hands on Webflow experience, including managing CMS and component based builds
  • Working knowledge of HTML and CSS
  • Experience building or scaling experimentation programs
  • Strong project management and ability to drive cross-functional alignment
  • Ability to turn data into insights and action
Preferred
    Benefits
    • You\'ll get competitive perks and benefits , from health & wellness to equity, to help you bring your best self to work.
    Attentive logo

    Attentive

    3.6 Glassdoor

    Attentive® is the marketing platform that knows personalized customer experiences require both powerful technology and the right people behind it. We help brands unify and deliver personalized SMS, email, and push experiences that drive authentic relationships and revenue growth.To learn more about Attentive or to request a demo, visit www.attentive.com

    Founded in 2016
    New York, New York, USA
    1.5K employees (100 in marketing)
    63% recommend to a friend
    90% CEO approval

    Traffic Signals

    Monthly Visitors
    836.2K
    Monthly Google Ads Budget
    $736.3K
    Traffic Source Mix
    Search
    35.3%
    Direct
    53.1%
    Referral
    7.4%
    Social
    2.7%
    Paid
    1.4%

    Headcount Trend

    Current headcount: ~1.5K

    Marketing Team

    Marketing Team Size
    75 (5% of company)
    Median Career Experience
    11.5 years
    Median Tenure
    2.4 years
    Marketing Roles Posted (Last 30 Days)
    3

    Funding

    Total Funding
    $863M
    Last Raise
    $470M
    Secondary Market, 3 years ago

    Funding History

    • Aug 2023
      Secondary Market
    • Mar 2021
      Series E • $470M
    • Sep 2020
      Series D • $230M

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