Web Experience Manager

St. Louis, MO (Hybrid)

$95K/yr – $110K/yrMid Level5+ years exp

Posted 3 months ago

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Job Summary

Own the strategy, structure, and performance of the company website to drive lead generation, conversions, and a fast, accessible user experience.

  • Own website strategy, updates, and performance across CMS platforms.
  • Must-have: 5+ years managing marketing websites with UX/CRO focus.
  • Standout: cross-functional partnership with content and SEO teams and external vendors.

Job Description

Responsibilities

  • Own the strategy, structure, and performance of the company website
  • Lead initiatives to improve conversion rates and lead generation
  • Manage website updates, enhancements, and development projects
  • Partner with content and SEO teams to ensure content is optimized for discoverability and engagement
  • Conduct ongoing UX analysis and CRO testing
  • Monitor website analytics and user behavior to identify opportunities for improvement
  • Ensure website performance meets accessibility, speed, and SEO best practices
  • Manage external vendors or developers as needed

Requirements

  • Bachelor's degree or relevant work experience
  • 5+ years of experience managing marketing websites
  • Strong understanding of UX, CRO, and digital customer journeys
  • Experience with CMS platforms and website development workflows
  • Familiarity with web analytics tools such as GA4 or Hotjar
  • Experience optimizing websites for lead generation

Benefits

  • comprehensive benefits package, including but not limited to medical, dental, vision, life insurance, and 401(k)
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Focus Partners Wealth

Focus Partners Wealth is an organization of wealth, asset, and business management resources that brings strength, innovation, and partnership to client relationships. Through a comprehensive range of services, we work with clients at every stage, helping them control their financial future — whether that’s planning for retirement, preparing the next generation, or growing their business. We are dedicated to fostering meaningful growth for our clients. Our team of advisors works collectively to deliver personalized wealth planning strategies across local communities, placing our clients’ values, goals, motivations, and priorities at the heart of everything we do.Focus Partners Wealth is a registered investment advisor with the Securities and Exchange Commission. Registration does not imply any level of skill or training. Additional information about Focus Partners Wealth is also available on the SEC's website at www.adviserinfo.sec.gov.

St Louis, Missouri, USA
1.2K employees (20 in marketing)

Traffic Signals

Monthly Visitors
28.3K
Monthly Google Ads Budget
$189.2K
Traffic Source Mix
Search
34%
Direct
47%
Referral
17.2%
Social
1%
Paid
0.7%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
15 (1% of company)

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