Responsibilities

• Design, evaluate, and refine responsive websites and digital experiences that enhance user engagement across desktop and mobile platforms
• Develop the website content strategy. Write, edit, publish, and maintain the website content to support organizational goals, customer needs, and SEO/GEO search visibility
• Work cross departmentally to review content and user journeys across digital platforms
• Apply UX and interaction design principles to improve usability, accessibility, navigation, and conversion paths, using independent judgment to recommend effective design solutions
• Create or coordinate motion graphics and animations, when appropriate, to enrich website content and digital campaigns
• Publish new website content, update and maintain existing pages, manage site navigation, and ensure all web content remains accurate, current, and aligned with organizational standards and user experience best practices
• Partner with IT Department to proactively maintain hosting, domain ownership, cyber-security, privacy policies, title VI, 501c3 disclosers, integrations and advanced technical issues
• Manage and maintain third-party platforms, including ORM, directory listing, and tourism/travel sites, and identify new platform opportunities to enhance online presence
• Analyze web analytics data using Google Analytics or Adobe Analytics to identify performance trends, recommend improvements, reduce friction, and improve engagement and conversions
• Coordinate with external vendors to support ongoing maintenance, upgrades and enhancements to mobile app

Requirements

• Proven experience in web design with a strong portfolio demonstrating expertise in visual UI/UX design, responsive web design, and interaction design
• Proficiency in graphic design software, including Adobe Photoshop, Illustrator, InDesign, and related Adobe Creative Suite tools
• Working knowledge of front-end development languages such as HTML5, CSS3, JavaScript, and PHP, with familiarity with frameworks such as Bootstrap or Angular
• Familiarity with content management systems such as WordPress or Drupal for website management and maintenance
• Experience designing for mobile devices with an understanding of mobile-first approaches
• Strong understanding of usability principles, web accessibility standards, including WCAG, and information architecture
• Ability to use Google Analytics 360, Adobe Analytics, or similar tools to evaluate website performance metrics
• Knowledge of web production workflows, including version control systems such as Git and related web analytics tools
• Excellent communication, storytelling, and presentation skills with the ability to collaborate effectively within teams
• Bachelor’s degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), Marketing, Communications, or a related field