Responsibilities

• The Web Content Strategy Writer is responsible for writing, editing, and optimizing a variety of content for Loma Linda University Health internal and external websites and other digital products. Requires strategic editorial thinking and producing a high volume of web marketing content on deadline for healthcare and academic clients across the organization. Is responsible for translating complex information and concepts into informative, easily understandable consumer-facing content and finding creative ways to engage audiences. Successfully interprets and incorporates reviewer feedback to efficiently produce copy within established processes. Meets deliverables including content plans and copy for evergreen web pages, online promotional campaigns, web apps, user interfaces, and more. Works with generative AI tools and content to support user experiences while ensuring brand alignment and maintaining quality standards. Supports the development and execution of content strategy and guidelines, champions user interests, and shapes the organization's voice online with the guidance of the Web Content Strategy Manager. Assists with multiple projects, collaborates with project teams, and skillfully works to meet the needs of a large organization. Performs other duties as needed.

Requirements

• Bachelor's degree in Communications, Marketing, Journalism, UX, Business or related field required. Minimum five years of experience in web content development required. Experience may be considered in lieu of degree. Knowledge and Skills: Solid understanding of healthcare marketing communications and academic marketing communications. Strong writing skills related to search engine and generative engine optimization. Solid understanding of marketing communications. Understanding of conversion rate optimization, UX, information architecture and best practices for mobile. Knowledge of storytelling techniques in multiple formats. Able to read; write legibly; speak in English with professional quality; use computer, printer, and software programs necessary to the position (e.g., Word, Excel, Outlook, PowerPoint, generative-AI tools). Operate/troubleshoot basic office equipment required for the position. Able to relate and communicate positively, effectively, and professionally with others; work calmly and respond courteously when under pressure; collaborate and accept direction. Able to communicate effectively in English in person, in writing, and on the telephone; think critically; manage multiple assignments effectively; organize and prioritize workload; work well under pressure; problem solve; recall information with accuracy; pay close attention to detail; work independently with minimal supervision. Able to distinguish colors as necessary; hear sufficiently for general conversation in person and on the telephone and identify and distinguish various sounds associated with the workplace; see adequately to read computer screens, and written documents necessary to the position.