Responsibilities

• Lead weekly and seasonal homepage refreshes, including hero banners, marketing slots, featured categories, and campaign storytelling
• Coordinate with Merchandising and Marketing on product launches, promotions, and key events (new drops, holidays, top sellers)
• Ensure homepage content aligns with inventory position, brand voice, and conversion goals
• Build and optimize category pages with compelling, SEO-informed copy
• Update content pages to improve clarity, internal linking, and organic performance
• Partner with SEO teams to implement keyword strategies and on-page best practices
• Ensure technical accuracy across PDPs, including specs, features, sustainability callouts, and brand positioning
• Optimize PDP copy to improve conversion rates and reduce bounce
• Maintain consistency and accuracy across product content updates
• Refresh existing blogs to improve search rankings and accuracy

Requirements

• 2–4 years of hands-on experience building and updating ecommerce or digital content in a CMS-driven environment
• Experience publishing content for homepage modules, category pages, product detail pages (PDPs), and/or blog content
• Strong quality assurance (QA) skills including checking links, images, layouts, formatting, and on-page metadata
• Ability to execute updates accurately and on deadline while managing multiple requests
• Excellent copywriting and editing skills, with the ability to maintain brand voice and optimize content for conversion
• Working knowledge of on-page SEO fundamentals, including: keyword targeting, title tags & meta descriptions, headings, internal linking
• Bachelor’s degree in Marketing, Communications, English, or related field (or equivalent practical experience)
• Preferred Experience with VTEX, Contentful, or similar platforms

Preferred

• Experience with VTEX, Contentful, or similar ecommerce/CMS platforms
• Familiarity with GA4 and ecommerce performance reporting metrics such as: traffic, conversion rate, bounce rate
• Experience with tools such as Bloomreach, Narvar, or on-site search platforms
• Experience implementing SEO updates at scale, including metadata updates, internal linking, and performance-driven content refreshes
• Experience working with Digital Asset Management (DAM) systems and web publishing file standards