Responsibilities

• Write, edit, and implement content optimized for search engine optimization (SEO) and generative engine optimization (GEO) principles to improve discoverability in both traditional and AI-driven search environments
• Evaluate, refine, and maintain high-priority content across EC’s externally facing websites to strengthen clarity, engagement, and institutional impact
• Collaborate with the Director of Communications & Content Strategy and campus subject matter experts to produce clear, engaging, and brand-aligned content for web audiences
• Maintain and regularly update content that advances institutional priorities, including enrollment, fundraising, and alumni engagement, as well as career outcomes content on academic program pages to ensure accuracy.
• Identify and address duplicated, overlapping, or outdated content to reduce redundancy and improve the overall user experience
• Work closely with the VP of Communications & Marketing and the comprehensive campaign consultants to ensure the campaign website reflects current phases, priorities, and goals
• Serve as a campus resource in the College’s content management system, providing guidance and support to all departments on content best practices and governance.
• Respond to web support requests, and content updates, as well as identify, resolve, and escalate website issues.
• Assist with accessibility reporting using established tools to identify issues, track progress, and support compliance with WCAG 2.1 AA or higher standards.
• Serve on the Provost’s Digital Accessibility Task Force

Requirements

• Bachelor's degree required; degree in communications, digital marketing, web design, journalism, English, or a related field preferred.
• Minimum of 3-5 years of experience managing and producing web content within a CMS environment.
• Demonstrated experience with web content writing and editing, SEO best practices, web governance, and applied knowledge of emerging generative engine optimization (GEO) principles
• Experience evaluating website performance metrics, applying insights to improve content and support institutional goals.
• Availability outside of normal business hours in the event of an emergency. (e.g., website outages, weather alerts, crisis communication, or major campus events.)
• Strong computer skills, including proficiency in Microsoft Office and Google Workspace
• Proficiency in Google Analytics 4, Google Tag Manager, and Looker Studio preferred.
• Experience with Adobe Photoshop or other image editing tools preferred.

Preferred

• Proficiency in Looker Studio preferred.
• Experience with Adobe Photoshop or other image editing tools preferred.
• Degree in communications, digital marketing, web design, journalism, English, or a related field preferred.

Benefits

• This position is benefit eligible.