Web Content & Conversion Manager at Brightline Trains | Miami, FL

Brightline Trains

Web Content & Conversion Manager

Miami, FL (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive SEO, content strategy, and CRO for Brightline’s website, leading planning, analytics, and cross-functional execution.

Execute SEO and GEO best practices across all site content, templates, tagging, and taxonomy to maximize organic visibility and qualified traffic.
Must-have: 5+ years of proven leadership in Ecommerce, travel or hospitality.
Standout: Proven CRO roadmap development with SEMrush and analytics tooling.

Job Description

Responsibilities

Execute SEO and GEO best practices across all site content, templates, tagging, and taxonomy to maximize organic visibility and qualified traffic.
Conduct competitive and keyword research using tools such as SEMrush to inform content strategy, site priorities, and on-page optimization.
Partner with technology and development teams to implement SEO best practices in site architecture, wireframes, templates, and CMS workflows.
Ensure all new and existing content is optimized to improve search performance, engagement, and conversion outcomes.
Analyze site traffic, user behavior, engagement, and conversion patterns to understand customer intent and identify optimization opportunities.
Define and track KPIs related to traffic, engagement, conversion rate, and content performance; translate insights into actionable improvements.
Develop and maintain an ongoing A/B testing and conversion rate optimization (CRO) roadmap across all major site sections.
Use analytics and testing insights to continuously iterate on content, page layouts, messaging, and user flows to elevate conversion performance.
Own the strategic roadmap for all website content and conversion optimization initiatives.
Develop and manage a strategic content calendar aligned to business objectives and Brightline’s existing thematic promotional calendar.

Requirements

Bachelor’s degree in Ecommerce, business management
5+ years of proven experience in a leadership role within Ecommerce, travel or hospitality industries
Experience in increasing roles of scope and strategic responsibility
Strong background in Ecommerce within service industries
Demonstrated success in developing and implementing content strategies resulting in conversion rate improvement
Excellent communication and cross functional team management skills
Ability to collaborate effectively with cross-functional teams and external partners
Demonstrated abilities to manage website content projects
Strong quantitative, analytical skills with attention to detail and accuracy and ability to make data-driven decisions
Keen ability to deal effectively with guests, management, teammates, and outside contacts while working under pressure and meeting deadlines

Benefits

Competitive compensation and benefits package

Brightline Trains

2.7 Glassdoor

Connecting Florida with stations in Miami, Aventura, Fort Lauderdale, Boca Raton, West Palm Beach, and Orlando. Brightline West is on the way, connecting Los Angeles and Las Vegas. Guests enjoy an elevated experience with in-station lounges, free WiFi, and much more. As the only privately owned, operated, and maintained passenger rail system in the United States, Brightline is here to connect everyone to new experiences. We blend premium train travel and hospitality to make the journey just as fun as the destination. A team of smart, experienced, and entrepreneurial individuals has been assembled to move Brightline forward, challenging the monopoly of the car and introducing a smarter way to get there. #RideBrighter #GoBrightline

Founded in 2007

Miami, Florida, USA

378 employees (30 in marketing)

www.gobrightline.com

30% recommend to a friend

55% CEO approval