Responsibilities

• Own and manage Walser Automotive Group's corporate social media channels, including Facebook, Instagram, TikTok, and other emerging platforms.
• Develop and maintain a strategic social media content calendar aligned with brand, recruiting, community, and business objectives.
• Collaborate with the Multi-Media Manager to plan, create, and distribute engaging photo and video content.
• Write compelling social media copy that reflects Walser's brand voice and values.
• Identify opportunities to tell meaningful stories about Walser employees, customers, leadership, community partnerships, and company culture.
• Monitor social media trends, platform updates, and emerging content formats to keep Walser's social presence innovative and relevant.
• Manage community engagement by monitoring comments, messages, and audience interactions across social channels.
• Analyze social media performance and provide recommendations to improve engagement, audience growth, reach, and overall effectiveness.
• Coordinate social media support for company events, sponsorships, employee initiatives, recruiting efforts, and community partnerships.
• Assist with influencer and creator relationships that align with Walser's brand objectives.