Responsibilities

• Lead the development of influencer and creator strategies across paid, earned, and hybrid programs
• Identify, vet, and manage relationships with creators and micro-influencers aligned to brand objectives and audience targets
• Partner with Media Planning teams to integrate creator investments into paid media budgets, flighting, and channel mix
• Oversee creator brief development, content frameworks, usage rights, and amplification strategies
• Collaborate with Creative and Social teams to ensure creator content aligns with brand voice while maintaining authenticity
• Manage creator partnerships end-to-end, including outreach, contracting, timelines, deliverables, and approvals
• Work with Analytics and Media Operations teams to define success metrics, track performance, and optimize programs in-flight
• Stay current on emerging platforms, creator formats, and cultural trends, translating them into actionable client opportunities
• Educate clients on the business value of influencer and creator marketing, including when and how to invest

Requirements

• Deep understanding of creator marketing as a paid, scalable media channel—not just organic social
• Strong instincts for cultural relevance, audience fit, and creator credibility
• Experience aligning influencer strategies to brand objectives and performance KPIs (reach, engagement, traffic, conversion)
• Ability to evaluate creators using both qualitative judgment and quantitative signals
• Comfort managing external partners, creators, and platforms
• Clear communicator who can confidently sell ideas internally and to clients
• Highly organized with strong attention to detail across multiple campaigns
• 12-15 years of experience in media, social, influencer, or digital marketing (level dependent)
• Agency or professional services experience strongly preferred
• Hands-on experience planning, activating, or managing influencer and creator campaigns