Responsibilities

• Become the strategic brand steward across multiple clients/brands by leading clients to develop and deploy breakthrough brand strategies
• Understand and lead activation of resources to execute brand strategies via an omnichannel approach
• Ability to both lead with a point of view and actively listen to drive alignment across team and clients
• An active participant in strategic client meetings, providing a clear and supported point of view
• Works collaboratively across departments as a core team member
• Perform landscape assessment:
• Maintains deep understanding of the market opportunity, competitive dynamics, clinical landscape, customer segments, customer motivators/barriers, and brand differentiators for assigned brands
• Identify and Define Unmet Needs:
• Demonstrates curiosity in always seeking the “why” in order to identify unexpected insights that will drive market change
• Brand Planning Structure Development:
• Defines unbranded platform, brand personality, positioning, creative platform, and key strategies throughout the lifecycle of the brand'
• Designs and moderates key strategic working sessions with clients
• Campaign Development and Assessment:
• Supports the Creative Team throughout the creative development process (provides research results and other stimulus materials)
• Perseveres in nurturing and championing the “bold creative idea”
• Supports client market research needs, providing input to client’s research vendor on design and generating actionable insights from the research

Requirements

• 5+ years in healthcare communications
• Management of launch and mature brand strategies
• Understanding of the requirements associated with omnichannel marketing and its potential impact on strategy
• Enthusiastic about understanding new disease categories and treatments
• Ability to “connect the dots” across inputs to generate organic business opportunities
• Clear and concise verbal and written communications
• Passion for creating BOLD work that propels behavior change and drives improved health
• In person client travel may be required

Preferred

• Experience with rare diseases and/or oncology strategy strongly preferred.