Responsibilities

• Actively and consistently supports all efforts to simplify and enhance the customer experience.
• Develop product development/requirements and positioning and messaging that differentiates the company’s products in the market. Includes targeting and segmentation, buyer personas development, route-to-market designs, positioning, value proposition development, and marketing requirements planning.
• Partner with marketing teams to nurture existing customer relationships and develop opportunities to uncover, curate and promote great customer stories. Lead customer advocacy efforts to drive momentum with Business customers
• Identify competition and how to effectively position against them.
• Drive segment marketing strategies and partner to deliver sales enablement and training.
• Working closely with product management, marketing and sales, plan the marketing launches of new products and feature updates or releases. Be proactive regarding future product needs by segment and champion internal requirements to bring needed products/services to market.
• Inform product development, ensuring packages fit client needs working closely with the product marketing team to translate our product messaging and value propositions into relevant vertical messaging and positioning.
• Lead efforts across Analyst Relations to improve Spectrum’s standing with that important business influencer audience.
• Drive relevant strategies across Strategic accounts with Marketing motions that are targeted, relevant, and innovative. Bring our ABM efforts to the next level.
• Partner with creative production and lead generation teams to produce a wide variety of formats including content, product videos, social media, slide shares and more, to express the value of the Spectrum portfolio.

Requirements

• This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.
• Ability to read, write, speak and understand English
• Demonstrated leadership success in driving product launches and go to market programs through direct field sales teams and alternate channels
• Experience selling and supporting network and cloud services and solutions in the enterprise strategic and vertical markets
• Experience in the enterprise network and cloud solutions space and be a proven results-oriented leader in Product Marketing
• Experience in Communications Residential Consumer market
• Knowledge of external markets, customers, and internal capabilities to identify key target audiences and personas
• Expert who has created and executed comprehensive marketing plans and led hands-on execution
• Proven history of delivering materials, messaging and content to drive efficient quota attainment of professional selling teams
• Demonstrated history of leading teams to successful outcomes, exceeding measured goal expectations, and data driven mindsets with strong instinct for the client’s perspective
• Strong interpersonal, communication (verbal and written), and speaking skills
• Ability to gain buy-in and alignment across sales, product, tech, ops, and executive stakeholders
• Ability to effectively lead change and transformation
• Strong collaboration skills within function, and across peer stakeholders
• Executive networking with client executives
• Product Marketing Experience in as many of the following as possible: Product Launch and Promotion, GTM Strategy Development and Execution, Product and sales training development, Customer / Market Requirements and Market Research

Preferred

• MBA highly desirable

Benefits

• offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.