Responsibilities

• Serve as social + digital leader embedded within collaborative teams for multiple US and global brands.
• Lead a team of high-performing social strategists to maximize performance, manage budgets efficiently, mentor team members, and support ongoing skill development across paid media, influencer strategy, social-first production, and emerging technologies.
• Act as a voice across the company to develop and deliver department- and companywide trainings that regularly update teams on platform best practices, paid innovation, influencer trends, and AI-enabled workflow enhancements.
• Oversee strategic and creative execution, ensuring expertise in paid social integration, platform-native storytelling, influencer activation, and alignment to the broader digital ecosystem.
• Play a pivotal role in leading day-to-day social media strategy for a variety of account teams, including content oversight, social-first production planning, influencer integration, project management, and portfolio leadership.
• Design and manage AI agents within social workflows to improve efficiency in content development, community management, listening, reporting, and performance optimization — maintaining responsible human oversight at all times.
• Oversee the development and communication of POV documents regarding platform changes, emerging technologies, and innovation opportunities across the social landscape.
• Identify, cultivate, and manage high-level relationships with industry experts, platform representatives, influencer partners, and technology vendors.
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
• All other duties as assigned.

Requirements

• 15+ years of experience creating and leading impactful, comprehensive social and digital campaigns that integrate paid, owned, influencer, and content strategies.
• Strong agency and pharmaceutical marketing experience required.
• Deep expertise in paid and organic social media strategy across platforms including Google, Meta, YouTube, LinkedIn, X, Snapchat, Reddit, TikTok, SERMO, Figure1, and other emerging channels.
• Strong strategic thinker with the ability to develop programs that are unique, relevant, creative, measurable, and commercially impactful.
• Experience integrating AI tools into marketing workflows, including the design and management of AI agents that enhance social execution and performance.
• Design and manage AI agents embedded within social marketing workflows to enhance strategy, content, moderation, and reporting.
• Ensure intelligent automation strengthens — not replaces — human insight, creativity, and regulatory accountability.
• Ability to clearly connect social strategies and tactics to ROI by partnering with analytics and strategy teams to develop performance models, incrementality testing, and marketing mix analysis.
• Experience managing and sustaining profitable accounts, including development of meaningful metrics, scorecards, budget oversight, team structures, and client reporting models.
• Comprehensive understanding of social team LOE across strategy development, paid execution, reporting, monitoring and moderation (M&M), listening, IRM, influencer compliance, and production.
• Strong track record of leading new business efforts and winning pitches.
• Ability to grow client relationships organically through consistently excellent work and forward-looking innovation.
• Proven ability to partner with account, strategy, creative, media, and analytics teams to ensure social remains an indispensable and revenue-driving part of the business.
• Demonstrated ability to manage staff effectively to deliver projects on time, within budget, and with high-quality results.