VP, Social Marketing & Strategy

New York City, NY (Hybrid)

$164K/yr – $200K/yrSenior Level12+ years expFull time

Posted 1 day ago

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Job Summary

Own the development and leadership of transformative, data-driven strategies that connect insights, brand platforms, and experience design into cohesive go-to-market plans, guiding cross-functional teams to measurable business outcomes.

  • Define strategic frameworks that align disciplines and drive impact
  • Lead through ambiguity and communicate with executive presence

Job Description

Responsibilities

  • Champion dentsu's strategic process by connecting insights, brand platforms, and experience design into cohesive, integrated communication plans.
  • Lead the development of transformative strategies rooted in consumer behavior, cultural movements, competitive dynamics, and industry trends.
  • Translate complex business challenges into clear, actionable solutions and orchestrate integrated go-to-market plans.
  • Develop strategic frameworks that create alignment across disciplines and drive measurable business outcomes.
  • Craft compelling briefs, narratives, and intelligent story systems that inspire teams and influence decision-making.
  • Leverage AI intentionally to streamline workflows, uncover insights, and enhance content development.
  • Foster a culture of curiosity, experimentation, and continuous learning across the strategy team.
  • Identify and translate emerging cultural trends and subcultures into commercially relevant opportunities for clients and brands.
  • Lead teams through ambiguity with confidence, helping stakeholders navigate uncertainty while maintaining focus and momentum.
  • Drive a standard of excellence in strategic thinking, ensuring recommendations are actionable, effective, and grounded in real-world execution.

Requirements

  • - 12+ years of experience in an agency environment or an in-house marketing, strategy, or communications role.
  • - Demonstrated expertise across strategy, brand, influence, media, creative, data, and analytics.
  • - Proven ability to create and communicate big-picture strategic visions while understanding the operational requirements needed for successful execution.
  • - Deep cultural fluency with the ability to identify and translate emerging trends, behaviors, and communities into meaningful business opportunities.
  • - Strong emotional intelligence, executive presence, and interpersonal effectiveness.
  • - Ability to balance empathy and candor while building trust and driving accountability.
  • - Excellent written, verbal, and presentation skills with the ability to influence senior stakeholders.
  • - Passion for continuous learning and a demonstrated track record of uncovering new approaches and best practices.
  • - Strong critical thinking and problem-solving capabilities with the ability to convert complexity into clear direction.
  • - Comfortable operating in ambiguous environments and making informed decisions with incomplete information.

Benefits

  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.
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dentsu

3.4 Glassdoor

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Founded in 2001
Tokyo, JP
18K employees (4,521 in marketing)
60% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
6.4M
Monthly Google Ads Budget
$167
Traffic Source Mix
Search
31%
Direct
63.4%
Referral
4.9%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~18.9K

Marketing Team

Marketing Team Size
3,819 (20% of company)
Median Career Experience
10 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
33

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