Responsibilities

• Segment Strategy & Planning
• Client Understanding: Develop a deep understanding of the Asset Owners and Corporations segments, including their needs, pain points, buying centers, and decision-making behaviors across key personas
• Go-to-Market Strategy: Create and execute segment-specific go-to-market strategies aligned with business goals and revenue targets.
• Data-Driven Insights: Leverage market research, client feedback, and data to identify opportunities and refine marketing strategies.
• Stakeholder Collaboration
• Cross-Functional Alignment: Partner with Platform, Communications, and Commercial teams to ensure consistent messaging and alignment with business priorities.
• Feedback Loops: Act as a voice of the client segment to internal teams, providing feedback to improve products, services, and overall client experience.
• Campaign Development & Execution:
• Content Creation: Collaborate with internal and external stakeholders to produce compelling thought leadership, case studies, and marketing collateral tailored to the segment & client personas
• Integrated Marketing: Design and execute multichannel campaigns spanning digital, events, email, paid/owned media, and account-based marketing (ABM); optimize journeys by segment and persona.

Requirements

• 5-10 years of B2B marketing experience, preferably in financial services or a related industry.
• Proven experience developing and executing marketing strategies for defined client segments, multi-segment experience (e.g., Investment, Insurance and Banks and Broker Dealers) strongly preferred.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives for sophisticated audiences.
• Highly analytical mindset and attention to key metrics.
• Ability to run experiments and continuous testing in order to optimize performance.
• Agile approach to growth marketing and the ability to punch through ambiguity.
• Overall track record of professional and academic success.
• Ability to manage multiple priorities and stakeholders in a fast-paced environment.
• Experience in motivating teams while collaborating in a matrixed organization.

Preferred

• Multi-segment experience (e.g., Investment, Insurance and Banks and Broker Dealers) strongly preferred.

Benefits

• BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.