Responsibilities

• Partner across and inter-departmentally to create and foster insights, sophisticated strategies, creative thinking, innovative media plans and deliver/guide best-in-class execution.
• Bring a knowledge of the competitive landscape as it pertains to data, human centered research, and scalable qualitative insights, delivering meaningful results for our clients.
• Compose briefs that inspire creative teams, and steer and facilitate brainstorms and workshops.
• Direct the strategic development of client presentations delivering clear, compelling and persuasive communications to all stakeholders.
• Drive the development of new insights, cultural expertise, and methodologies for cultural analysis to ensure our brands and clients are culturally relevant.
• Own new business process from beginning to end. Includes driving strategic deliverables, preparing briefs, workshops and presentations.
• Partner with the other functional leadership to optimize and look for opportunities across the client portfolio for strategic growth of business.
• Attend relevant client briefings, interrogating the brief, and diagnosing the often ‘internal motivations’ not explicitly written in the briefing documents
• Build and maintain senior client and external agency relationships..
• Accountable for managing growth and development of direct reports, including goals and action planning, performance reviews, and carving out opportunities for their continued L&D

Requirements

• 12-20 years experience with strategically building brands at a top agency, working for Fortune 500 clients - must have experience understanding the intersection of business strategy, consumer insights and digital behavior in grounding big, purposeful ideas.
• Ability to review qualitative + quantitative research, and behavioral data and independently be able to dive into research tools to draw and interpret insights.
• Strategic thinking ability with balanced analytical and creative approach to integrated marketing planning.
• Self-motivated and demonstrates initiative in identifying business opportunities, discerning a clear path forward and acting upon them swiftly.
• Understands multiple channels of communication and connection, and their role in brand and content marketing.
• Proven leadership experience and recognized for their ability to balance mentorship and empowerment of the team, with ensuring quality of strategic output.
• Proven ability to interact with and influence people at all levels of an organization, fostering strong cross-functional teamwork and collaborative results

Benefits

• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits