VP, Programmatic

New York City, NY (On-site)

$195K/yr – $235K/yrSenior Level10+ years expFull time

Posted 7 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own Horizon programmatic leadership by disseminating knowledge, shaping client strategy, and building a scalable, capable team while driving growth and new business opportunities across the pod.

  • Own knowledge dissemination and insight generation
  • Lead client leadership and programmatic strategy
  • Mentor and scale the programmatic team

Job Description

Responsibilities

  • 40% - Act as central command for knowledge dissemination amongst your client pod to ensure your team is on its front foot when it comes to understanding the latest in sophisticated an and innovative opportunities to separate Horizon’s programmatic thinking and activation from all others. Drive deep insight generation and strategic hypothesis formulation in the development of custom programmatic media plans. Push for continued partner exploration around the best ways to deliver on new audience discovery, optimal value bidding, inventory white space, optimization strategy, and measurement. Demonstrate intellectual curiosity in pursuit of thinking for solutions and activations that are better than how we’ve done things previously.
  • 30% - Client thought leadership and executional stewardship for the pod and composition of clients that you’ll oversee such that everyone in your org structure is swimming in the same direction and showing up for Horizon’s clients in a shining example manner. Operationalize case study development and success articulation.
  • 20% - Team management, inclusive of capabilities advancement, skill and knowledge development in partnership with the Leads in Horizon programmatic who steer operational adherence and excellence
  • 10% - Growth and new business conversations and contributions. Help speed the testing of new theories and initiatives. Maintain critical relationships to ensure Horizon’s biggest clients and internal stakeholders are feeling the smarts and breadth of Horizon programmatic. Help articulate the story for what makes Horizon programmatic the best
  • This position will directly supervise Group Director/Director level individuals in relation to existing talent and structure, as well as the future org design for a cutting edge operation.

Requirements

  • Degree in marketing, econ, statistics, or business preferred.
  • 10+ years of related work experience in programmatic media roles (Agency, Publisher, Ad Tech, Networks, etc.)
  • Strong client-facing voice and experience being a client and team lead
  • Ability to quickly learn new technologies and advancements, especially in the way of custom algorithms, artificial intelligence and data integrations
  • Ability to train staff on new ad product offerings and platforms
  • Ability to think on one’s feet and extrapolate new concepts, approaches and products by marrying existing solutions with unsolved opportunities
  • Ability to educate and explain the role of Programmatic in service of client’s business objectives
  • An affinity for data and the technical parts of an operation to fearlessly jump in to make sense of what’s real and what’s unhelpful
  • Direct hands-on experience in online advertising environments preferred
  • Experience in operations and operational strategy preferred, paired with an ability to articulate big picture strategy and its connection to pristine execution

Benefits

  • health insurance coverage
  • life and disability insurance
  • retirement savings plans
  • company paid holidays
  • unlimited paid time off (PTO)
  • mental health and wellness resources
  • pet insurance
  • childcare resources
  • identity theft insurance
  • fertility assistance programs
Horizon Next logo

Horizon Next

Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow. We need creative, entrepreneurial, solution-oriented people to build today’s marketplace. Horizon Next operates with the single goal that tomorrow must outperform today.

Founded in 1989
New York, New York, USA
392 employees (70 in marketing)

Traffic Signals

Monthly Visitors
2.3K
Traffic Source Mix
Search
30.4%
Direct
45.1%
Referral
5.7%
Social
17.2%
Paid
1.5%

Headcount Trend

Current headcount: ~392

Marketing Team

Marketing Team Size
69 (18% of company)
Median Career Experience
12 years
Median Tenure
7.1 years
Marketing Roles Posted (Last 30 Days)
2