Responsibilities

• Own product naming, positioning, messaging, and enablement across all surfaces, for every product area and at the company level, so sellers, customers, and the market repeat our language back to us.
• Integrate product marketing into the product development lifecycle at the optimal points, so market and customer insight shapes what we build and how we launch it.
• Develop the product marketing processes and frameworks the company runs on: positioning alignment, launch planning, messaging standardization, and other key processes.
• Own Moloco's content and thought leadership strategy and execution, including content partnerships, data reports, case studies, the external product roadmap, and educational content.
• Develop a model for product storytelling, product launches, technical blog posts, and external product updates; delivered across multiple channels, including social media.
• Own and evolve the Moloco website as the front door to our positioning and products.
• Partner with GTM and product teams on market analysis, competitive analysis, and voice-of-customer insights.
• Manage segment-based product marketing for key customer and geographic audiences.
• Build and lead a high-performing product marketing organization, and serve as a strategic voice on the marketing leadership team.
• Speak publicly on Moloco products, industry trends, and AI advertising best practices.

Requirements

• 12+ years of marketing experience, including senior product marketing leadership at an enterprise technology company.
• Deep product marketing domain expertise, including fluency with PMM frameworks, organization models, and models for integrating product marketing into the product lifecycle, ideally across a multi-product portfolio rather than a single product line.
• Deep fluency with digital advertising, performance marketing, and the broader ad ecosystem (measurement, attribution, privacy, supply), and are credible with performance marketers and technical buyers.
• Range: you move fluently between simple, differentiated company-level positioning and deeply technical product marketing and storytelling, without losing accuracy in either direction.
• Built the operating system of a product marketing function: launch tiers, alignment rituals, messaging standards; that outlasted you, and you earn a seat at the product table early enough to shape roadmap and launch decisions.
• Built and run a content and thought leadership program end to end, including partnerships and data-driven flagship reports, with a track record of turning customer results into case studies and proof points that sales and the market actually use.
• Designed a model for product storytelling: cadence, tiers, channels, owners - not just executed individual launches, and you understand how product stories travel across owned, earned, and social channels.
• Owned and evolved a company website as a strategic asset, not just a publishing queue.
• Add leverage to teams, like GTM, that own market analysis, competitive insight, and enablement motions, rather than competing for control, and you've adapted product marketing for distinct customer segments and geographies without forking the core positioning.
• Built and led a high-performing product marketing organization, developing talent and creating leverage rather than absorbing it, and you're comfortable and compelling on stage and in industry forums.

Benefits

• Moloco Thrive: Benefits and Well-Being: We take care of you and create the conditions for you to do the best work of your career. Through a lens of inclusion, we offer innovative benefits that empower our employees to take care of themselves and their families so they can do the best work of their lives.