Responsibilities

• Lead and oversee all performance media planning and buying across digital and traditional media channels to ensure performance meets and exceeds benchmarks, driving a culture of continual analysis, testing, and optimization.
• Continually assess, innovate, and implement appropriate evolutions to our paid media capabilities, offering and deliverables in order to maintain competitive advantage and drive agency growth.
• Formulate and execute Performance Media strategies and campaigns and integrate Performance Media thinking and best practices across the agency.
• Provide media strategy leadership and lead department contributions to new business and incremental organic growth pitches, including conducting competitive research, building sales presentations, recommending proposed services, building staff plans and drafting/approving SOWs.
• Demonstrate curiosity and commitment to continual learning, expanding marketing prowess across the full suite of Performance Marketing and agency services, tapping in SMEs from other areas where appropriate.
• Drive department innovation on and contribute to agency intellectual capital with forward-looking points of view on emerging channel strategies, technology trends, and industry innovation.
• Act as a key strategic partner and media thought leader for premier agency clients and internal leadership.
• Maintain agency-wide visibility into client performance, providing strategic guidance on escalations, opportunities, and leading annual planning conversations.
• Maintain an active meeting and travel cadence to support client relationship management, speaking directly to leadership on client calls to provide a partnership lens.
• Design overarching media strategies with clear understanding of scope implications.

Requirements

• Excellent supervisory, leadership and communication skills
• Strategic thinker with the ability to translate high-level client goals into actionable, results-driven media strategies across multiple accounts simultaneously.
• Prioritizes driving the business forward above other goals
• Drives growth of multi-disciplinary teams across clients’ projects, and programs.
• Excellent at executive communications
• Creates and implements team operational strategies
• Earns trust and respect across disciplines and teams by initiating and nurturing relationships across the agency and client
• Demonstrated leadership experience managing and developing multi-person teams, with a strong appetite for people management, team operations, and talent development.
• Exceptional ability to translate complex technical concepts into clear, confident narratives for senior client and agency stakeholders across Account, Data & Intelligence, Performance, and Executive teams.
• Extensive experience (12+ years) with performance media, leading teams of buyers, including a strong foundation of hands-on experience managing media accounts end-to-end, with deep knowledge of media planning tools, DSPs, SEM and paid social media platforms. with proven expertise in planning, buying, and optimization.

Preferred

• SEO familiarity and cross-channel marketing knowledge considered a strong asset.

Benefits

• Private Company – Being a private, independent organization allows us to move quickly so that we can deliver our best for our teams and our clients.
• Flexibility – We have a hybrid work environment and a flexible PTO plan that allows teams to take time off when they need it.
• Competitive Benefits and Salary – Multiple options for health plans based on your and/or your family’s needs, plus a 401(k) match and paid parental leave.