Requirements

• 12+ years in performance creative, creative strategy, or performance marketing with clear accountability for measurable outcomes
• 8+ years in a senior leadership role, including experience leading through managers across creative, strategy, or production functions
• Demonstrated experience operating at the executive level, including regularly presenting to and influencing C-suite stakeholders
• Deep hands-on experience with paid digital channels, particularly paid social and paid search, and creative best practices across each
• Demonstrated ability to build creative testing frameworks that generate actionable signal at scale
• Fluency with AI creative tools (generative image, video, copy) and a concrete point of view on deploying them at production scale
• Experience building or managing a hybrid internal/external creative model, including AI-native vendors or freelancers
• Comfort reading and interpreting performance data; you find the story in the numbers and use it to drive creative and business decisions
• Proven track record influencing resource allocation, organizational design, and technology investment decisions at an executive level

Preferred

• Background in retail, retail healthcare, or another appointment- or location-based business model
• Experience managing creative simultaneously across multiple distinct brand identities and geo-targeted markets
• Track record building or scaling an in-house performance creative function from an early stage, including standing up the team and operating model
• Experience managing agency and production vendor relationships for high-production formats such as CTV or digital video
• Proven ability to use AI as both a design tool and a production accelerator, with examples of measurable output improvement

Benefits

• generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.