Responsibilities

• Provides technical expertise to aid in executing strategies within a specific function, developing detailed plans and recommendations to advance business/network/agency objectives. Works on complex projects that influence key operational goals and strategic priorities. Operates as a subject-matter expert to provide guidance and support to junior professionals and teams.
• Develops promotion production plans, budgets and forecasts based on past results, updates same based on new data and monitors results to determine campaign effectiveness. Negotiates and purchases advertising placements on behalf of an organization in alignment with the advertising campaign plan. Ensures advertising and promotional campaigns are targeted to the appropriate audiences through the appropriate media outlets and tracks reach of campaigns to ensure optimized spend of advertising budget.