VP Mass Fundraising and Magazine Marketing at Focus on the Family | Colorado Springs, CO | $114K/yr – $140K/yr

VP Mass Fundraising and Magazine Marketing

Colorado Springs, CO (On-site)

$114K/yr – $140K/yrSenior Level10+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the donor-focused digital growth engine for a faith-based ministry, unifying ecommerce, fundraising, CRM, and digital properties to optimize revenue and donor journeys.

Own digital strategy and measurement across ecommerce, email, analytics, and SEO.
Lead fundraising and donor engagement programs with a $9M CRM budget and a $13M pledge portfolio.
Build usability and architecture to scale CRM, data, and online/offline channels.

Job Description

Responsibilities overview focused on leading and measuring the ministry’s digital stack and donor programs.

Growth and leadership: Lead Digital Team strategy and measurement across eCommerce, Email, Digital Analytics, and online content/SEO.
Usability and architecture: Implement best-in-class usability for all digital properties and oversee technology architecture for CRM support.
Executive advisory: Advise QB’s and Ministry Leaders on digital best practices across initiatives.
Marketing leadership: Direct Direct Marketing, Resource Marketing, Online Marketing functions.
Revenue and operations: Run P&L for physical bookstores and online store to maximize profit and meet community needs.
Fundraising programs: Direct fundraising programs generating $57 million for the ministry.
CRM and budget oversight: Direct development and administration of a $9 million CRM Communications & Digital budget.
Donor acquisition and retention: Direct execution of strategies to acquire, retain, and reactivate donors across online and offline channels.
Donor data and journeys: Maximize the donor database through acquisition, cultivation, and donor journey design.
Pledge program growth: Direct strategy for pledge programs acquisition and retention worth $13 million in revenue.

Focus on the Family

3.4 Glassdoor

We speak hope into families around the world. With our podcasts, social media, videos, and articles, we proclaim biblical truths to help broken families find redemption in Jesus. Our team is passionate about advancing the Kingdom of God—and we love finding imaginative ways to do so. Join us through employment opportunities, summer internships, or volunteer work.

Founded in 1977

Colorado Springs, Colorado, USA

1.2K employees (242 in marketing)

www.focusonthefamily.com

67% recommend to a friend

63% CEO approval