Responsibilities

• Lead the lifecycle marketing, CRM, marketing technology, and customer experience functions.
• Manage direct reports across lifecycle marketing, CRM operations, CX and Voice of Customer, and Web Strategy & SEO leadership.
• Lead modernization of the CRM platform — partner with technology and integration leadership to deliver a contemporary, scalable customer-data spine.
• Build customer data platform and lifecycle orchestration capability — platform selection, implementation, and operating model.
• Own the lead-to-enrollment lifecycle program across email, SMS, retargeting, and other channels with persona-based segmentation across the brand portfolio.
• Lead a customer-retention transformation: redesign onboarding, build a first-period intervention program, and deploy early-warning models in partnership with the Data Science function.
• Establish marketing measurement infrastructure — MMM, multi-touch attribution, lead scoring, and reporting cadence — in partnership with Data Science and the Customer Insights/Analytics leader.
• Manage strategic agency and vendor relationships across content, engagement, conversational AI, and consent management.
• Partner with VP Performance Marketing on full-funnel orchestration — how paid feeds lifecycle, how lifecycle drives retention, how retention informs paid mix.
• Establish the operating cadence, measurement framework, and team development practices required to mature this function within the first 12 months.

Requirements

• 10+ years of progressive marketing leadership experience with at least 4 years at VP level.
• Track record of leading lifecycle, CRM, and/or martech functions at a $1B+ B2C company.
• Deep experience with CRM platforms (Salesforce, HubSpot) and CDPs (Segment, mParticle, Treasure Data).
• Lifecycle orchestration experience with Braze, Iterable, Customer.io, or similar.
• Track record of CRM platform migrations and martech stack consolidation.
• Strong data and measurement literacy — comfortable with MMM, attribution, lead scoring.
• Experience managing strategic vendor relationships and complex multi-vendor martech stacks.
• Bachelor's degree required; MBA preferred.

Preferred

• Education, healthcare, family services, or subscription-based consumer experience.
• Multi-brand portfolio CRM experience.
• Experience building a CX/Voice of Customer practice integrated with lifecycle programs.
• Comfortable as a peer to a VP Performance Marketing with clear seam ownership across the funnel.
• Experience with enterprise CRM platforms paired with modern CDP and lifecycle orchestration stacks.

Benefits

• Employees are eligible for a variety of health and welfare benefits based on their Full-time or Part-Time status on their date of hire, which include medical, dental, vision, healthcare & dependent care flexible spending accounts (FSAs), life insurance, disability, accident, critical illness, hospital indemnity, pre-paid legal, pet insurance and identity theft protection.
• Employees are eligible to participate in our 401(k) retirement plan after 30 days of employment. Participating employees are also eligible to receive a company provided match on their elective deferrals once they reach 1 year of employment with the company.
• Education assistance including tuition reimbursement
• Childcare discount available to all employees
• Corporate partner Discounts
• This position is eligible for paid time off. All Corporate employees are enrolled in our Flexible Paid Time Off (PTO) plan. This plan allows for flexibility and discretion between employees and managers in taking time off - with no set accrual for vacation or sick time. Employees can use Flexible PTO for any reason and is compliant with the Colorado Healthy Families Work Act.