Responsibilities

• Own the global paid media strategy across Search (Google/Bing), Paid Social (Meta, TikTok, LinkedIn), Programmatic, and emerging platforms.
• Manage paid media budgets across markets, optimizing channel mix for efficiency, reach, and scale.
• Lead audience segmentation, creative testing, and bid strategy to maximize ROI.
• Align paid acquisition efforts with regional go-to-market plans and local market nuances.
• Define and track key metrics: CAC, ROAS, CPL, and conversion rates across the funnel.
• Lead global SEO strategy — technical, on-page, and off-page — to grow Xe's organic search presence and capture high-intent traffic.
• Develop a content marketing roadmap that supports product discovery, user education, and brand authority across web and app.
• Own Xe's social media presence (organic) — building an editorial calendar and voice that drives engagement and community.
• Collaborate with local and regional teams on content localization and channel distribution.
• Monitor organic performance and iterate based on search trends, algorithm updates, and competitor analysis.

Requirements

• 8+ years of experience in marketing leadership roles, ideally within fintech, SaaS, e-commerce, or high-growth digital environments with global exposure.
• Proven track record of building and scaling marketing functions across both brand and performance disciplines.
• Deep expertise across at least 3 of the 5 pillars: Paid Media, Organic/SEO, Lifecycle/CRM, Brand, or PR.
• Strong analytical mindset — fluent in campaign reporting, attribution modeling, funnel analysis, and experimentation frameworks.
• Experience with tools such as Google Ads, Meta Ads Manager, GA4, Iterable or Braze, Semrush or Ahrefs, and media monitoring platforms.
• Exceptional storyteller and communicator — able to inspire a creative team and influence senior stakeholders with equal confidence.
• Proven ability to lead cross-functional and cross-regional initiatives, working effectively with product, analytics, legal, and compliance teams.
• Team leadership experience — able to inspire, coach, and manage high-performing teams while staying actively involved in execution.
• Bachelor's degree in a relevant field required; MBA or advanced degree is a plus.

Benefits

• Medical, Dental & Vision Insurance
• 401K Plan with Match
• Employee Stock Purchase Plan
• Paid Vacation / Sick Leave
• Hybrid Work Schedule
• Tuition Assistance
• Growth Opportunities
• Corporate gatherings, team bonding events, and much more!
• Plumm Mental Health and Wellbeing
• Volunteering day for a charity of your choice