Responsibilities

• Serve as a strategic marketing partner to business owners, service leaders, sales leaders, and internal stakeholders.
• Translate business priorities into clear marketing plans, communication strategies, creative briefs, and execution roadmaps.
• Ensure marketing capacity is prioritized against the work that best supports organizational goals and member needs.
• Build a support-oriented marketing culture where the team wins when its business partners and members win.
• Develop and maintain a clear, differentiated market position for Vibrant and its key business lines.
• Ensure consistent brand representation across all channels and member touchpoints.
• Lead marketing efforts that increase awareness, understanding, relevance, and preference among target audiences in support of approved business-line and organizational priorities.
• Monitor market trends, competitive positioning, and member needs to inform marketing strategy.
• Own the enterprise-wide member communication lifecycle strategy, ensuring communication touchpoints across business lines, service areas, and channels are integrated, coordinated, and aligned to Vibrant’s brand, member experience, and organizational priorities.
• Partner with business and service leaders to understand the member needs, product priorities, service expectations, and lifecycle moments within each area, while ensuring those efforts work together as part of a cohesive member communication experience.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of progressive marketing leadership experience.
• Demonstrated success leading integrated marketing functions that support business objectives.
• Experience managing brand strategy, digital marketing, campaign development, member/customer communications, content production, and marketing analytics.
• Experience leading teams, agencies, contractors, vendors, and cross-functional initiatives.
• Strong understanding of marketing technology platforms, CRM systems, marketing automation, website tools, and performance measurement.
• Ability to manage creative production, operational workflows, stakeholder requests, and competing priorities with discipline and clarity.
• Exceptional leadership, communication, judgment, and relationship-building skills.

Preferred

• Financial services, banking, credit union, fintech, or highly regulated industry experience.
• Sales, business development, or revenue-support experience.
• Experience implementing and optimizing marketing technology platforms such as HubSpot or similar tools.
• Experience leading brand transformation, digital marketing modernization, or marketing operations improvements.
• Familiarity with AI-enabled marketing tools, customer data strategy, and emerging marketing technologies.