Responsibilities

• Strategic Leadership: Lead the design and implementation of comprehensive marketing and advertising programs across the entire Upperline portfolio.
• Translate high-level business goals into a data-backed marketing roadmap with clearly defined KPIs and measurement frameworks that drive patient volume, brand awareness, and brand equity.
• Business Growth: Own and optimize the full marketing stack—including SEO/SEM, reputation management, social media, and traditional media - with direct, hands-on fluency in platform analytics, reporting, and attribution modeling.
• Ensure a seamless patient journey across all digital and physical touchpoints.
• Performance & ROI Accountability: Manage the total marketing budget with full accountability for building and presenting data models and dashboards that quantify ROI, CAC, and multi-channel attribution to the ELT.
• M&A Marketing Integration: Own the end-to-end marketing integration of acquired practices, including provider onboarding, listing and directory management, web hosting transitions, vendor and agency setup, local marketing activation, and brand alignment.
• Establish scalable, repeatable integration playbooks to support acquisition velocity without sacrificing quality or consistency.
• Agency-to-Insource Strategy: Continuously evaluate the marketing vendor ecosystem and develop business cases for internalizing functions where in-house execution delivers better performance, lower cost, or stronger institutional knowledge.

Requirements

• 8+ years of progressive marketing leadership experience, with at least 5+ years in multi-site healthcare preferred
• Bachelor’s degree in Business or Marketing required
• Deep fluency in inbound/omnichannel marketing, PPC, and SEO - with demonstrated hands-on experience in analytics platforms such as SEM Rush, Looker, Google Analytics 4, or equivalent BI tools
• Exceptional ability to build analytical frameworks from scratch, synthesize complex datasets, and translate findings into executable strategies
• Working knowledge of SQL or similar querying languages to independently extract and interrogate data is strongly preferred
• Demonstrated experience in managing, mentoring, and scaling diverse teams

Preferred

• MBA strongly preferred
• SQL or similar querying languages strongly preferred

Benefits

• Comprehensive benefit options include medical, dental and vision, 401K and PTO