Responsibilities

• Develop and articulate a comprehensive marketing operations strategy that aligns with the organization’s goals and vision, focusing on modernization and efficiency.
• Serve as a trusted advisor to senior marketing leadership on project and program management-related matters.
• Prioritize initiatives and establish a marketing project portfolio based on strategic importance, resource availability, and ROI.
• Oversee the use and adoption of work management tools, ensuring all users are trained and the tool is configured for optimal utilization, efficiency, and reporting.
• Lead the integration of disparate martech tools and platforms to ensure seamless data flow and process automation.
• Drive the adoption and effective use of martech platforms and technologies to streamline processes, improve visibility, and enhance team productivity.
• Evaluate, adopt, or retire martech based on organizational needs, and stay abreast of emerging tech trends to recommend innovations.
• Translate strategic marketing objectives into operational plans, set up adaptive planning workflows, and manage progress reporting.
• Develop and implement project management best practices, methodologies, and standards across the team to ensure consistent, efficient, and effective project delivery.
• Continuously monitor industry trends and best practices in work management, incorporating relevant insights to maintain a best-in-class approach.

Requirements

• Bachelor’s degree in business, marketing, communications, social sciences, or a related field, or equivalent relevant experience.
• 10+ years progressive leadership required, 12-15+ years preferred experience in brand development, marketing, brand strategy, brand consulting, or strategic planning.
• 7+ years of experience managing others required.
• Has demonstrated knowledge and experience with marketing operations planning and execution.
• Proven track record of effective leadership, driving impactful outcomes for consumers and end-users.
• A strategic mindset with the ability to define vision, set priorities, and align customer initiatives with overall business objectives.
• Exceptional business acumen, with strong critical thinking and problem-solving abilities to develop and execute enterprise-wide strategies.
• Advanced change management capabilities, fostering an inclusive culture, resolving conflicts, and proactively mitigating risks.
• Leverages business and financial acumen to inform CX strategies with a deep understanding of industry trends and competitive positioning.
• Forward-looking mindset, adept at integrating industry best practices and regulatory insights in dynamic, fast-paced environments.

Preferred

• Master’s degree in a relevant field or industry.

Benefits

• Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including: