VP, Marketing Technology

District of Columbia, USA (Hybrid)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 11 days ago

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Job Summary

Owns the end-to-end MarTech strategy and execution, aligning platforms, data, and personalization to drive scalable, measurable marketing outcomes.

Defines business requirements and oversees selection, integration, and optimization of marketing platforms.
Leads architecture, standards, and operating models to empower marketing teams and ensure data-driven, cross-channel experiences.

Job Description

Responsibilities

Defines the business requirements and oversees the selection, integration, and optimization of marketing platforms including analytics, personalization, and campaign orchestration tools.
Ensures marketing platforms are effectively connected, scalable, and secure by partnering with enterprise technology teams, enabling seamless data flow and consistent execution of personalized, data-driven marketing experiences.
Leads the creation and evolution of frameworks, standards, and operating models that empower marketing teams to use technology effectively and consistently across the enterprise.
Assesses current marketing technology capabilities and identify opportunities to modernize platforms, streamline workflows, and improve scalability to drive competitive advantage and future ready marketing operations.
Oversees the architecture, implementation, optimization, and adoption of the marketing technology ecosystem, ensuring it supports personalization, automation, measurement, content delivery, and omnichannel engagement.
Leads the adoption and scaling of personalization capabilities across marketing channels, ensuring teams effectively leverage data-driven insights and establishing measurement approaches to evaluate impact on engagement, conversion, and operational efficiency.

Requirements

Bachelor's degree in Marketing, Information Technology, Business Administration, Computer Science, or a related field; MBA or relevant advanced degree preferred.
10+ years of progressive experience in marketing technology, digital marketing, marketing operations, or related technology leadership roles, including experience leading enterprise-scale MarTech initiatives.
Demonstrated expertise in marketing technology platforms, including analytics, customer data, personalization, campaign orchestration, automation, and content delivery solutions.
Proven experience leading the selection, integration, optimization, and governance of complex marketing technology ecosystems across large organizations.
Strong understanding of data architecture, systems integration, data privacy, security, and enterprise technology practices to ensure scalable and compliant marketing operations.
Experience developing and implementing operating models, frameworks, standards, and best practices that drive effective technology adoption and consistent execution across marketing teams.
Proven ability to lead cross-functional collaboration with marketing, digital, data, analytics, and technology teams to deliver business outcomes and support enterprise growth strategies.
Strong analytical, strategic planning, and leadership skills, with a demonstrated ability to leverage data-driven insights, personalization, and performance measurement to improve engagement, conversion, and operational efficiency.
AARP will not sponsor an employment visa for this position at this time.
Hybrid Work Environment

Benefits

health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.

AARP

3.9 Glassdoor

What we do might surprise you!AARP is a nonprofit, nonpartisan, social mission organization with a membership of nearly 38 million. Our aim is to disrupt outdated stereotypes about aging, turn goals and dreams into real possibilities, and fight for the issues that matter most to people 50-plus, their families and communities. Our social impact work in health security, financial resilience, and personal fulfillment is at the heart of what we do. With offices in every state plus the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, we live and work in the communities we serve. We listen to what people need and want, and offer programs, services and trusted information that are directly relevant to them. State offices also work with our national office to amplify our members’ voices at the local and federal levels to help empower people 50 and above to choose how they live and work as they age. From being a force for positive change to producing the nation’s largest-circulation magazine – the full scope of what we do might surprise you! That’s why people who are excited by unique opportunities and galvanized by meaningful challenges come to work at AARP.

Founded in 1958

Washington, District of Columbia, USA

6.5K employees (823 in marketing)

www.aarp.org

72% recommend to a friend

72% CEO approval