Responsibilities

• Partner directly with the CMO to define and operationalize the end-to-end marketing growth strategy aligned to company-wide revenue and market expansion goals
• Establish Marketing as a co-owner of all pipeline driving both creation and progression across the funnel
• Translate business strategy into a clear set of priorities investment decisions and execution frameworks across the global Marketing organization
• Serve as a key advisor to executive leadership on marketing performance investment trade-offs and growth opportunities
• Own the global marketing operating model balancing centralized strategy with regional execution to support international scale
• Lead annual and quarterly planning across Marketing ensuring alignment to Sales Product and corporate priorities
• Drive prioritization and resource allocation to maximize pipeline impact and market outcomes
• Establish clear business rhythms interlocks and accountability mechanisms across functions
• Develop and maintain the rhythm of the business for pipeline creation and pipe progression so the larger demand gen teams are effective at overall pipe management
• Lead the pipeline & demand creation calls including working cross-functionally on readiness with data insights.

Requirements

• 15+ years of progressive marketing leadership experience with demonstrated ownership of strategy operations and revenue impact
• Proven track record of scaling marketing functions in a growing global B2B software or technology environment
• Deep experience in demand generation marketing operations and performance management tied to pipeline and revenue outcomes
• Strong understanding of modern marketing capabilities including AI ABM and digital transformation
• Experience partnering with executive leadership and influencing enterprise strategy
• Bachelor’s degree required; MBA or advanced degree preferred
• Ability to operate effectively in a fast-paced evolving and globally distributed organization