VP Marketing Strategy

Columbus, OH (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-channel marketing strategy and campaigns to improve retention and hit business OKRs across cross-functional teams.

  • Own concept-to-delivery execution across channels and teams.
  • Must-have: 5+ years in marketing strategy and innovation with data-driven impact.
  • Standout: Navigates ambiguity and leads high-impact initiatives to improve NPS and retention.

Job Description

Responsibilities

  • Proactively identify opportunities where marketing can improve customer satisfaction, NPS and retention
  • Articulate and deliver strategies to achieve business OKRs and marketing KPIs
  • Partner with internal marketing teams to formulate new ideas and deliver unprecedented campaigns
  • Work closely with product, servicing, analytics and channel execution partners to launch campaigns flawlessly
  • Manage multi-channel execution (from concept development to delivery) including working across multi-functional teams, while ensuring a strong control environment
  • Lead internal and external agency briefings
  • Support reporting across initiatives and develop and present senior management presentations

Requirements

  • 4 year degree in Business Mgmt or Marketing with 5+ years of marketing experience and expertise in driving strategy and innovation
  • Strong knowledge in all aspects of marketing management, including creative development, targeting/segmentation, testing/optimization, omni-channel delivery and reporting/analysis
  • Proven ability to take initiative, influence others, and achieve results
  • Is a problem solver at heart who thrives in challenging environments
  • Is comfortable and proven successful at navigating through ambiguity/white space and pivoting as priorities change
  • Is highly curious and never settles for good enough
  • Is data driven and analytical, while also being a creative and outside-of-the-box thinker

Preferred

  • Develops strong partnerships; leads through collaboration; recognized as a team player
  • Is eager to roll up their sleeves to help set strategic direction as well-being intimately involved with implementation
  • Loves testing, learning, and taking calculated risks
  • Likes to build from ground up – has a startup mentality

Benefits

  • comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.

Marketing Team

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