Responsibilities

• Account-Based Marketing. Work across marketing, sales, and partnerships using our dynamically ranked target-account list & intent signal infrastructure, and build the multi-threaded plays that land and expand super-enterprise ($8B+) and enterprise ($2–8B) accounts.
• Demand Generation. Build a targeted, always-on demand engine tuned for a small, high-value account universe rather than broad lead volume. Every program is judged on pipeline contribution, not clicks or MQLs.
• Field & Events Marketing. Design tailored events and executive experiences that bring ICP buyers — CISOs, controls engineers, OT security and operations leaders — into the room, and convert those moments into qualified pipeline.
• Sales Partnership & Pipeline Acceleration. Work directly with SDRs and AEs to break into named accounts and move deals through the funnel. Build the content, messaging, and plays that serve enterprise buying committees, and run acceleration programs for stuck deals.
• Partnership Marketing. Build co-marketing motions with channel, ecosystem, and strategic partners to source and expand pipeline through the relationships our buyers already trust.
• Positioning & Category. Sharpen Copia’s positioning, messaging, and narrative for OT security and industrial code management, and make it land consistently across every account, channel, and rep. This includes evolving our analyst relations motion.
• Marketing Operations & Measurement. Collaborate with our BizOps team to stand up the stack and reporting that ties every program to sourced and influenced pipeline. Agree the pipeline number with the CEO and finance, and report it alongside sales every quarter.

Requirements

• 10+ years of B2B marketing experience, with a focus on enterprise and account-based motions
• 5+ years leading marketing teams
• A track record of marketing to and winning super-enterprise ($8B+) and enterprise ($2–8B) accounts — ideally in OT security, cybersecurity, or a closely adjacent technical enterprise category
• Experience partnering directly with founders and executive leadership
• Building and scaling ABM programs against a defined target-account list
• Carrying, forecasting, and hitting a marketing-sourced and influenced pipeline number
• Running tailored field and event programs for enterprise buyers
• Partnering with SDR and sales teams to penetrate named accounts
• Fluency with the modern revenue marketing stack — CRM, marketing automation + AI tools, ABM platforms, and pipeline attribution and reporting
• Building AI workflows that improve personal productivity and team efficiency throughout all marketing functions