Responsibilities

• Demand generation and pipeline - Own the full funnel from awareness to pipeline - paid, SEO, lifecycle, content, events, and partnerships - Build the measurement infrastructure to know, down to the dollar, what a qualified lead costs and which channels are producing real pipeline - Direct a high-velocity experimentation cadence: hypotheses, tests, honest reads on results, and quick decisions on what to scale The enterprise motion - Architect the marketing foundation that supports a sales-led motion layered on top of self-serve - account-based plays, outbound support, case studies, analyst relations, and the content that moves enterprise buyers - Partner closely with sales on lead scoring, handoff criteria, and targeted account plays for larger logos - Build the positioning and materials that make Sent legible to an enterprise buyer without alienating the developer who found it on their own Developer marketing - Own how Sent shows up in the developer ecosystem - the channels, communities, and publications that technical buyers actually trust - Know which channels are worth owning (Hacker News, X, newsletters, podcasts, GitHub) and build repeatable acquisition loops around them Brand and positioning - Define and sharpen how Sent is positioned as the market evolves - against incumbents, against point solutions, and as new channels come online - Ensure every surface Sent touches - docs, landing pages, campaigns, sales decks - reflects a consistent, credible point of view

Requirements

• 7+ years in marketing, with meaningful time in demand generation or growth at a developer-first, API, or infrastructure company
• You've taken a technical product upmarket - you know what it takes to build an enterprise motion on top of a self-serve base and you've done it before
• You've carried a pipeline number and hit it, and you can show exactly which bets got you there
• You're comfortable in the developer ecosystem - you understand how these communities behave, what earns credibility, and what gets ignored
• Technical enough to hold your own: you've worked with APIs, you understand how developers think, and you don't need things translated for you
• You've built and led small, high-output marketing teams and know how to hire people better than you in their discipline
• Strong instincts on both the quantitative side (CAC, payback, conversion rates) and the qualitative side (positioning, narrative, brand)
• Experience with messaging, telecom, or API infrastructure is a strong plus

Benefits

• Meaningful equity with high growth potential
• Top-tier medical, dental, and vision, fully covered
• 401(k) with 100% match up to 4%
• Unlimited PTO
• Beautiful NYC workspace with daily meals and unlimited snacks
• New MacBook Pro + Apple Studio Display
• Wellhub Gold or Equinox membership stipend