VP of Marketing and Revenue

West Palm Beach, FL (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Lead CSCA's revenue engine as Vice President of Marketing & Revenue, owning earned and contributed streams and aligning brand, marketing, and donor programs to grow attendance, membership, and support.

  • Own the integrated revenue strategy across admissions, memberships, events, digital commerce, and philanthropy.
  • Must-have: 10+ years in marketing/revenue with 5+ years in senior leadership.
  • Standout: leadership of a cross‑functional team and partnerships with development and external strategists.

Job Description

Responsibilities

  • Own and deliver annual earned revenue targets across all non-development income streams, with accountability for a combined portfolio of $15–20M
  • Provide executive oversight of contributed revenue (development) operations, partnering with the Director of Development and External Development Strategist on annual fundraising goals
  • Develop and execute a multi-year revenue strategy encompassing admissions, membership, group sales, event rentals, programming, retail, digital commerce, and philanthropy
  • Establish dynamic pricing frameworks for admissions and special events to maximize yield across seasons, exhibitions, and audience segments
  • Identify and develop new earned and contributed revenue opportunities aligned with CSCA's mission and growth priorities
  • Partner with the CFO on financial planning, budgeting, and forecasting for all revenue lines
  • Serve as CSCA's chief brand steward, ensuring consistent, compelling expression of the organization's identity across all channels and touchpoints
  • Develop and lead integrated marketing strategies that drive attendance, membership, donor engagement, and community visibility
  • Oversee advertising, public relations, content, social media, email, and community partnerships
  • Champion audience research and data driven decision making to refine messaging, segment audiences, and measure campaign effectiveness

Requirements

  • 10+ years of progressive experience in marketing, brand management, and/or revenue generation, with at least 5 years in a senior leadership role
  • Demonstrated success owning and delivering earned revenue targets in a consumer facing organization
  • Deep expertise in integrated marketing strategy, brand management, digital marketing, and audience development
  • Experience overseeing or partnering closely with development/fundraising teams, including stewardship of major donors and capital campaign communications
  • Proven ability to lead and develop high performing, multi functional teams
  • Strong analytical skills; comfort with data, pricing models, and performance metrics
  • Exceptional communication, relationship building, and executive presence
  • Experience in a mission driven, nonprofit, cultural, tourism, hospitality, or entertainment organization is highly valued
  • Must be able to lift at least 60 lbs
  • There may be occasional travel required for work

Preferred

  • Senior sales and marketing experience at a 4 or 5 star hotel, resort, or hospitality property
  • Experience in a science center, aquarium, museum, zoo, theme park, or similar destination attraction
  • Familiarity with ticketing platforms, CRM systems, and digital marketing technology
  • Background in dynamic pricing and revenue management
  • Existing relationships in the South Florida market, media, tourism, corporate, civic, and philanthropic
  • Bachelor's degree required; advanced degree in marketing, business, or related field is a plus but not required

Benefits

  • CSCA offers a competitive compensation package commensurate with experience, including base salary, performance based incentive, comprehensive health benefits, retirement plan, and complimentary institutional membership.
COX SCIENCE CENTER AND AQUARIUM INC logo

COX SCIENCE CENTER AND AQUARIUM INC

At the Cox Science Center and Aquarium, our mission is to inspire, engage, and educate our guests with an immersive journey that empowers them to embrace the promise of science. Guided by our purpose to “Open Every Mind to Science,” we bring this to life by providing schools, visitors, and campers with dynamic science programming and technology driven experiences, including computer coding, robotics, and other leading edge STEM initiatives. The Center features hands-on educational exhibits, a 10,000-gallon fresh and saltwater aquarium, a quarter mile long outdoor science trail, observatory, STEAM Cart activities, Flight Deck, and more.

Founded in 1959
West Palm Beach, Florida, USA
56 employees (5 in marketing)

Traffic Signals

Monthly Visitors
18.9K
Traffic Source Mix
Search
37%
Direct
48.9%
Referral
5.6%
Social
7.6%
Paid
0.8%

Headcount Trend

Current headcount: ~56

Marketing Team

Marketing Team Size
3 (5% of company)

Recent News