Responsibilities

• Provides strategic guidance on paid marketing and collaborates with third party vendors, the creative, digital marketing, and media teams on content planning.
• Develops, oversees, and ensures on-brand execution of the Marketing strategy for mortgage lending to meet business objectives.
• Executes campaign planning, management, implementation, and assessment in a timely manner.
• Leads the Launch Teams in planning, development, and flawless execution of new mortgage lending business line.
• Meets or exceeds business objectives including awareness, inquiries, and revenue.
• Provides clear strategic direction and deadline management through project briefs for Bank OZK’s internal creative team.
• Refines Mortgage Lending campaigns in-market to optimize overall performance; works with media planning and digital strategy to develop recommendations on how to optimize campaign and channel performance.
• Contributes to mortgage lending’s presence (in-branch, in the realtor and builder space, on the website, in online banking and other touchpoints) with prospects and clients.
• Executes and supports Marketing initiatives for additional business lines, as needed.
• Regularly exercises discretion and judgment in the performance of essential job functions.

Requirements

• Bachelor’s degree in marketing or job-related field, or commensurate experience, required.
• 5+ years of experience working in marketing as a Marketing Program Lead or related capacity, required.

Preferred

• Experience working for a Bank or related institution, or Mortgage Lending marketing experience, preferred
• Knowledge of traditional, digital, and social media – and how they can be optimized
• Ability to demonstrate working knowledge of CRM platforms and integration with loan operating systems
• Skill in using computer and Microsoft Office, including Word, Excel, PowerPoint, and Outlook
• Ability to multi-task, make decisions regarding priorities, and deal effectively with unexpected events
• Ability to communicate effectively both verbally and in writing with all levels of management

Benefits

• generous PTO
• 401(k) matching
• health, dental, vision (and pet!) insurance
• special perks and discounts