Responsibilities

• Growth Oversight (≈30%)
• - Bring demand generation expertise directly to the table: paid, SEO, and event acquisition programs, whether run in-house or supported by agencies.
• - Manage external agencies running paid, SEO, and event campaigns, with the credibility to evaluate and challenge their strategy rather than simply relay it.
• - Maintain ROI discipline and brand alignment across acquisition programs.
• - Test and evaluate new channels to reach GTM professionals globally.
• AI-Driven Enablement
• - Build and deploy AI agents and automated workflows that support marketing functions — for example, content production, segmentation, campaign reporting, and/or lead scoring.
• - Bring specific, namable examples of AI tools or agents you've built in past roles, along with the business impact they had (time saved, output increased, cost reduced, etc.).
• - Stay ahead of emerging AI technologies and embed them into team workflows.
• Member Lifecycle Marketing

Requirements

• 8+ years in marketing, including 3–5 in leadership within membership, community, or subscription models.
• Demonstrated demand generation expertise — direct, hands-on experience building and running paid, SEO, or other acquisition programs, not solely managing agencies.
• Proven success in integrated brand and lifecycle marketing.
• Experience managing agencies or contractors for acquisition programs.
• Hands-on experience building AI agents or AI-driven workflows for marketing use cases, with the ability to name specific tools or systems built and describe their measurable impact.
• Strong content and communications background; comfort with analytics and budgets.
• Excellent collaboration and communication skills.

Preferred

• Experience in B2B SaaS or professional development; understanding of retention tactics, event marketing, and community storytelling

Benefits

• Competitive salary + performance bonus tied to acquisition, retention, and engagement
• Stock options in a profitable, mission-driven company
• Comprehensive health benefits and professional development budget
• Flexible, remote-friendly work environment
• Access to Pavilion membership and education