VP of Marketing at Opti9 Technologies | USA | $185K/yr – $220K/yr

VP of Marketing

USA (Hybrid)

$185K/yr – $220K/yrSenior Level8+ years expFull time

Posted 6 weeks ago

The other 99% submit and hope. You're about to do something different.

Own and lead Opti9's demand-gen and GTM engine across strategy, pipeline targets, and cross-functional programs with Sales, Brand, and product teams.

Growth and Demand Gen Ownership: Build integrated demand generation programs that drive customer acquisition, engagement, and revenue growth.
Brand and Thought Leadership: Lead the evolution of brand and market positioning, including acquired companies while preserving brand integrity.
Analytics and Operations: Analyze marketing effectiveness, ROI, forecasting, dashboards, and performance to guide investment and continuous improvement.

Own and execute Opti9's marketing strategy aligned to Opti9’s growth objectives
Establish marketing sourced and marketing influenced pipeline targets
Build integrated demand generation programs that drive customer acquisition, engagement, and revenue growth
Partner closely with Sales to develop lead generation strategies, improve conversion rates, and optimize pipeline performance
Analyze marketing effectiveness, campaign performance, and ROI to guide investment decisions and maximize impact
Create compelling thought leadership content—including eBooks, blogs, webinars, videos, and other digital assets—that strengthens brand credibility and generates demand
Lead the evolution of the Opti9 brand and market positioning, including the successful integration of acquired companies while preserving brand integrity
Ensure consistency across all customer-facing messaging, communications, and experiences
Partner with Business Development and Sales teams to strengthen brand visibility and market awareness
Conduct customer, competitive, brand, and product research to inform strategic decision-making