Responsibilities

• Plan: Lead annual and quarterly Marketing planning — priorities, capacity, resourcing, and the operating rhythms that keep everyone aligned and moving.
• Operate: Own lead scoring, attribution, campaign tracking, and the Marketo–Salesforce integration that powers our GTM engine.
• Build: Set the martech roadmap and lead Marketing Automation — Marketo, Iterable, deliverability, and platform health — while evaluating where AI and automation create real leverage.
• Grow: Own pluralsight.com end to end: B2B and B2C journeys, conversion optimization, SEO/AEO/GEO strategy, and platform performance.
• Deliver: Lead Marketing Program Management, rebuild our Asana infrastructure, and hold cross-functional initiatives accountable to outcomes.
• Invest: Own the Digital Platform, Martech, and Marketing Ops budgets — vendor strategy, negotiations, and the ROI story you bring to the CMO and CFO.

Requirements

• 15+ years in Marketing Ops, digital platforms, martech, or program management
• Experience leading leaders and multidisciplinary teams
• Ownership of technology and operations budgets, vendor strategy, and contracts
• Experience with privacy, security, and data-governance requirements (GDPR, CCPA, SOC 2)
• Bachelor's degree or equivalent experience
• This is a remote role; however, applicants located within 45 miles of our Westlake/Dallas, TX office should expect to work on-site Tuesday through Thursday, with remote flexibility on Mondays and Fridays. This approach enables more effective collaboration, quicker decision-making, and a stronger culture, while still providing flexibility.

Preferred

• Experience across both B2B enterprise and B2C / self-service models
• Hands-on with Adobe Experience Manager, Marketo, Iterable, Salesforce, Asana
• SEO, AEO, and GEO strategy development
• Ecommerce, checkout, trials, or product-led growth experience
• Led a major GTM systems or digital platform transformation

Benefits

• benefits include competitive compensation, bonus eligibility, comprehensive medical coverage, unlimited PTO, wellness reimbursement, professional development funds, and more.