Responsibilities

• Go-to-market and growth strategy
• Build and lead the overall go-to-market strategy for Aramark Nexus, including market priorities, customer segments, positioning, and annual growth initiatives.
• Translate Nexus business objectives into clear marketing, demand-generation, and commercial strategies.
• Partner with Nexus leadership and Sales to determine where the business should focus resources and investment.
• Establish measurable goals for market penetration, pipeline contribution, demand generation, and marketing effectiveness.
• Market expansion and intelligence
• Identify, evaluate, and size new industries, markets, customer segments, and growth opportunities.
• Develop market-entry strategies.
• Build a disciplined approach to market research, segmentation, customer insights, competitive intelligence, and industry trends.
• Evaluate new products, services, and solutions and develop strategies to successfully introduce them to the market.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Strategy, or a related field.
• 15+ years of progressive leadership experience across B2B marketing, go-to-market strategy, growth marketing, market development, product marketing, brand strategy, or commercial strategy.
• Proven experience building and executing a go-to-market strategy for a growing business, business unit, product, or service.
• Demonstrated success identifying, sizing, entering, and growing new markets or customer segments.
• Strong experience with market research, segmentation, competitive intelligence, customer insights, and market strategy.
• Experience developing differentiated value propositions, market positioning, and customer-facing messaging.
• Demonstrated experience launching new products, services, solutions, or market offerings.
• Experience partnering directly with Sales on major pursuits, RFPs, proposals, account strategies, and sales enablement.
• Experience building demand-generation programs for complex B2B services or solutions.
• Ability to translate market data and customer insight into clear business recommendations and action.