Responsibilities

• Own and rebuild AirDNA's organic growth engine across SEO, programmatic content, and website conversion, personally diagnosing and adapting strategy for AI-driven search
• Build and scale a content distribution system that amplifies AirDNA's proprietary data and Jamie Lane's research (Chief Economist, SVP of Analytics) into high-performing acquisition and conversion channels
• Elevate lifecycle marketing into a best-in-class activation, nurture, and retention engine, turning it into a core driver of conversion and monetization
• Lead and develop a cross-functional marketing team across growth, lifecycle, product marketing, creative, PR, and analytics, assessing talent and making thoughtful changes where needed while raising the performance bar
• Oversee paid acquisition and agency partners, ensuring efficient spend, incrementality, and channel diversification, with the judgment to evolve the current structure as needed
• Define and sharpen AirDNA's brand positioning and ensure consistency across all touchpoints, treating brand as a strategic growth lever
• Own marketing analytics, attribution, and reporting in partnership with the analytics team, using a hands-on, data-driven approach to guide decisions
• Leverage AI tools and workflows to build faster, smarter systems and materially increase team output without adding headcount

Requirements

• 8–15 years of experience in B2C or product-led growth (PLG) SaaS marketing, including 3+ years at the VP or Head level, ideally at a $15–75M ARR company
• deep expertise in organic growth, including SEO and programmatic content, and can personally diagnose and improve performance in an AI-driven search landscape
• strong lifecycle marketing experience and understand activation, retention, and monetization in a PLG or freemium model, with a track record of improving core metrics
• hands-on experience leading or directly managing lifecycle marketing (activation, retention, monetization) and/or organic growth (SEO, content strategy, programmatic SEO)
• working fluency in paid acquisition and can manage teams and agencies, with a clear point of view on incrementality and spend efficiency
• think in full-funnel terms—from traffic to activation to paid conversion—and have owned outcomes across the marketing funnel
• experienced team builder who can assess talent quickly, make hard calls, and build high-performance organizations
• highly data-driven, comfortable with attribution and experimentation, and able to self-serve analysis when needed
• AI-native and use AI tools to drive 2–3x productivity, with real examples of workflows or systems you’ve built
• experience marketing data products, marketplaces, or prosumer SaaS tools, and understand how data can be a core growth asset

Benefits

• Base Salary Range: $200,000 – $250,000, part of a competitive total rewards package including an annual bonus, employer-paid benefits, L&D stipend and incentive pay for eligible roles.
• Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations.
• We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.