Responsibilities

• Provide executive level guidance of the marketing function; advocate and defend positions with grace and ease
• Stay at the forefront of AI-enabled marketing innovations that advance both client and our goals
• Drive a continuous improvement and testing culture to maintain competitive advantage
• Iterate KPIs and comprehensive reporting frameworks to measure campaign effectiveness
• Provide actionable, real-time campaign feedback through data and insights
• Use data-driven insights to continuously optimize performance and inform future strategy
• Create executive-level reporting that demonstrates value and informs strategic decisions
• Ensure all marketing activities comply with relevant industry regulations
• Maintain the highest standards of data privacy and ethical marketing practices
• Build and sustain trust with our ecosystem through transparent, compliant marketing approaches
• Stay current on evolving regulatory requirements and implement necessary changes proactively
• Nurture and grow a high-performing teams through feedback, coaching, mentorship, and professional development
• Develop proactive hiring plans to scale team capabilities in alignment with business growth
• Foster a culture of innovation, collaboration, and continuous learning
• Drive team engagement and retention with emphasis on strong eNPS scores
• Oversee operational excellence in campaign execution and client deliverables
• Develop scalable processes that support growth while maintaining quality
• Manage relevant client onboarding processes with focus on seamless experience