Responsibilities

• The VP of Marketing is responsible for leading a comprehensive marketing strategy and creative vision across Unitek Learning’s colleges in the Mountain West region aligning efforts with the company’s growth goals.
• Oversee the development of all creative assets, leverages data-driven insights to drive lead generation, and collaborate with agencies and internal stakeholders to drive results.
• Provides direction and mentorship to a high-performing marketing team.
• Develop and implement milestones and performance metrics to track marketing effectiveness, monitor growth, and accurately forecast future trends.
• Develop and execute comprehensive, multi-channel marketing plans, including digital, social, local events, etc., to drive performance for campuses and programs.
• Collaborate with regional counterpart on marketing strategies, processes and media performance to unify brand messaging and enhance process efficiency across all college locations.
• Establish advanced processes, tools, and methodologies to deliver comprehensive market intelligence and competitive analysis, supporting strategic decision-making across all mountain west region colleges.
• Collaborate with cross-functional executives and internal business leaders to ensure marketing initiatives align with organizational goals, delivering measurable business impact.
• Act as a liaison with advertising agencies and external partners, driving seamless brand execution across all media channels. Facilitate collaboration through clear communication, asset sharing, and concept development.
• Oversee the maintenance and ongoing development of digital properties, including brand websites, platforms, and college domain management.