Responsibilities - Own Health Evolution's integrated marketing strategy across brand, demand, and member engagement to drive growth and retention - Build a measurement and analytics framework linking marketing activity to pipeline, membership growth, event utilization, and renewal - Use data to continuously refine strategy and prove ROI to executive leadership - Set the marketing roadmap and prioritize initiatives against clear KPIs - Lead positioning, messaging, and go-to-market planning for Health Evolution's brand and major convenings - Direct PR strategy and execution, including launch campaigns that elevate Health Evolution's voice in health care media and industry conversations - Curate brand narrative and creative standards for a C-suite audience - Serve as a key media contact, building relationships with health care trade and business press to secure coverage and manage inbound press inquiries - Oversee internal and external communications, including executive and member communications, ensuring consistent messaging across all channels - Architect always-on and campaign-specific social media strategy and frameworks across channels, tailored to an executive and highly credentialed audience - Oversee content, paid, and organic programs that build reach without diluting brand credibility - Champion the practical use of AI across the marketing function — content development, personalization, campaign optimization, and workflow efficiency - Scale output and sharpen targeting without sacrificing quality or voice - Recruit, develop, and lead a high-performing marketing and communications team - Partner closely with Product/Experience, Commercial, and Operations teams to ensure marketing amplifies the member journey, from awareness and recruitment through onboarding, engagement, and renewal - Own the marketing budget, agency and vendor relationships, and prioritization across competing initiatives Requirements - Marketing Leadership: 10–15 years of progressive marketing experience, including leadership of a marketing function or major marketing pillar within a growth-oriented or brand-sensitive organization. Nice to have - Industry knowledge in health care, professional membership organizations, associations, or premium B2B communities serving a C-suite or executive audience (preferred) - Experience representing the brand directly to CEOs and board-level audiences (preferred) Benefits - Ability to work remotely - Competitive compensation - Competitive, comprehensive health care coverage - Flexible paid time off - 401k w/company match