Responsibilities

• Develop and execute comprehensive marketing strategies aligned with occupancy, growth, and brand positioning goals.
• Establish, document, and maintain marketing brand standards and operational brand guidelines.
• Provide quality control oversight for all branding, messaging, and marketing collateral.
• Guide internal and external communications strategy, including PR, media relations, and thought leadership initiatives.
• Support grand openings, milestone events, community launches, and strategic partnerships.
• Grow and optimize the lead database through both organic initiatives and paid marketing efforts.
• Partner with Sales leadership to ensure effective lead flow processes and timely follow-up.
• Develop community campaign calendars aligned with occupancy targets.
• Implement passive campaigns to nurture inactive prospects.
• Monitor CRM utilization to ensure accurate lead tracking, reporting, and performance visibility.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field – Required
• 7+ years of progressive marketing leadership experience, preferably within senior living, healthcare, real estate, hospitality, or multi-location service environments.
• Demonstrated success leading integrated marketing strategies that drive measurable business results.
• Experience managing agency relationships, marketing technology platforms, and cross-functional initiatives.
• Strategic marketing leadership with strong analytical and ROI-focused decision making.
• Expertise in digital marketing, CRM optimization, brand management, and demand generation.
• Strong collaboration skills with Sales, Operations, Development, and Executive Leadership.
• Exceptional communication, presentation, and stakeholder engagement skills.
• Ability to balance high-level strategy with operational execution.
• Innovative mindset with familiarity in emerging marketing technologies, including AI-driven tools.

Benefits

• We offer a full benefits package that includes medical, dental, vision, STD/LTD, life and voluntary life, 401k with employer matching, paid holidays, and up to 20 days PTO in the first three years.